Sunny Wang + Giorgio Visconti

New store Launch, Shanghai, Lippo Plaza

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The Brief

The Italian jewellery designer Giorgio Visconti was in search of a Chinese celebrity to kick-start their launch in China and MGI had just the answer. MGI approached the recently engaged Sunny Wang to tap him and 20 fashion influencers and models to successfully launch the brand in style.

MGI Solution

The suave yet charismatic actor and model was the perfect fit for the partnership. Together, Sunny Wang and Giorgio Visconti celebrated the opening of a brand new store located in Shanghai’s Lippo Plaza in November 2015. The event showcased various accessories and products available in the store, with Sunny successfully stimulating the reputation and image of the brand.

MGI Solution

MGI paired the elegant brand with the suave yet charismatic actor and model, Sunny Wang. Together, Sunny Wang and Giorgio Visconti celebrated the opening of a brand new store located in Shanghai’s Lippo Plaza on November 20th, 2015. The event showcased various accessories and products available in the store, with Sunny successfully stimulating the reputation and image of the brand.

Client Response

VIP guests and brand executives of Giorgio Visconti were thrilled with the support for the brands launch in China and subsequently engaged us to do further celebrity partnerships. The content was pushed out in 200 media channels and the the launch experienced 20 Million worth of media impressions.

“We had a flawless store launch”