Vogue + Paris Fashion Week

Ultimate Experience & Influencer campaign

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The Brief

Vogue magazine was looking for an advocate for their brand during the Paris Fashion Week, choosing MGI to help them liaise with the most beneficial star.

MGI Solution

MGI’s PR Director accompanied the Taiwanese actress and singer Aggie Hsieh to cover different shows and designer events during the week. As well as being involved in an array of TV and Film work, Aggie has also been the brand ambassador for multiple brands including Adidas, SARA, Far Eastern Telecom, YAMAHA GTR aero and Nivea. Aggie’s experience in entertainment and fashion made her the perfect fit for Vogue.

Inusa and Aggie covered events for YSL, Chanel, Vivienne Westwood, Lanvin, Miu Miu, Moncler, Kenzo, Shiatzy Chen.

MGI Solution

MGI’s PR Director accompanied the Taiwanese actress and singer Aggie Hsieh to cover the different shows and designer events during the week. Aggie herself has done a lot of TV, Film work and has been the brand ambassador for many brands including Adidas, SARA, Far Eastern Telecom, YAMAHA GTR aero, Nivea. Therefore, based on her prior experience, she seemed like an appropriate fit for Vogue.

Inusa and Aggie covered events for YSL, Chanel, Vivienne Westwood, Lanvin, Miu Miu, Moncler, Kenzo, Shiatzy cHEN.

Client Response

Vogue were thrilled with the coverage from the team . Aggie interviewed an array of huge names in the fashion industry such as Karlie Kloss, Alexa Chung, Diane Kruger, Olivia Palermo, Usher Alicia Vikander, Diane Kruger, Micheele Williams and Alicia Vikander.

Vogue was thrilled with the celeb and event coverage