Brief
MGI Entertainment was tasked with securing a high-profile artist to close the Booey Lehoo Concert, supporting Barack Obama’s 100,000 Strong Initiative. The goal was to create a memorable event with significant media attention.
Solution
MGI secured Will.I.Am, renowned rapper and Black Eyed Peas frontman, to headline the concert. His global appeal and energetic performance engaged the audience and drew attention to the cause. The event was strategically promoted to maximize media coverage.
Outcome
Will.I.Am’s performance was a resounding success, attracting widespread media coverage and boosting the visibility of the 100,000 Strong Initiative. The concert drew a large audience, both in-person and online, amplifying support for the initiative and showcasing MGI’s capability in delivering impactful celebrity endorsements.