When it comes to brand storytelling, social video is unquestionably the most eye catching, immersive and powerful content format available. MGI ‘Create’ helps take advantage of this content opportunity and specializes in the end to end delivery of social video creation.
Fundamental to our video creation methodology is the notion that brands need to complement their advertising with content that entertains their core audience. In fact, brands quite literally need to be the entertainment – not just the advertising disruptor. Key factors of the MGI ‘Create’ methodology are focusing on the audience first and identifying their passion points. With this data and insight led approach, we find a way to authentically inject the brand into content that we know the audience will love.