Branded Entertainment overview

According to studies released by PQ Media, Branded Entertainment or Sponsored programming expanded from $3.5 billion in 2004 to $22.3 billion in 2007 and is expected to exceed $40 billion in 2012 in the US. China is experiencing a similar trend and early forecasts indicate that the entertainment market will explode after the 2010 World Expo.

MGI has the capacity to builds products/brands into entertainment properties of all mediums including Theatrical movies, TV movies, TV series (scripted and non-scripted), novels, graphic novels, music videos, music tours, video games, online games, Broadway/Theatre, News, Original web content, and client originated programming.

MGI is able to work directly with brands to ensure the integration properly aligns with the brand objectives. We match these objectives with projects that naturally align themselves with your target audience. Understanding the brand attributes of our clients allows us to distribute messages 360 degrees across all forms of media in a creative