Hilary Chin
Sydney, 5 August 2024
Busy weeknights no longer mean sacrificing delicious, authentic Italian cuisine. D’Orsogna Smallgoods, Australia’s leading producer of premium deli meats, has joined forces with the renowned chef, author, and television presenter Silvia Colloca. Together, they demonstrate how high-quality ingredients can elevate any mealtime into a memorable culinary experience.
In the captivating advertisement, launched across digital, social media and points of sale, viewers are invited into Silvia’s kitchen, where the tantalising aroma of simmering ragu has neighbours magnetised. Silvia, the gracious hostess, demonstrates with ease how to whip up a delicious Italian feast using D’Orsogna’s superior deli meats,
Created by MGI Entertainment, the advertisement, named “That’s why everyone loves D’Orsogna,” captures food as a cornerstone of connection in our fast-paced world. The ad underscores the importance of dining with loved ones and how sharing a meal can cultivate meaningful conversations and lasting memories.
As everyone gathers around the table, Silvia elegantly presents her favourite Italian recipes, lovingly prepared with ingredients from D’Orsogna’s deli and natural product ranges.
D’Orsogna’s deli range boasts premium cuts such as prosciutto, salami, and leg ham—ideal for crafting exquisite antipasto platters or gourmet sandwiches.
Their natural range, crafted with vegetable extracts as preservatives, includes nitrate-free hams, bacon, and continental meats, ensuring authentic Italian flavours without compromising health.
Founded over 70 years ago by Luigi D’Orsogna in Fremantle, Western Australia, D’Orsogna continues to bring authentic Italian flavours, quality, and nutritional produce to the table. From antipasto platters to risottos and pastas, their ingredients elevate any dish. There’s something for everyone, making it easy to see why “everyone loves D’Orsogna!”
‘Silvia Colloca is an icon of Italian culture in Australia. Her effort to promote and teach traditional Italian recipes with traditional ingredients, perfectly aligns with the heritage brand D’Orsogna.’ (Paul Butcher, Marketing Manager)
The collaboration with Silvia Colloca is one of many campaigns that MGI has orchestrated with celebrity chefs, pairing brands with renowned culinary figures as ambassadors. Byron Keane, the director and writer for the campaign, shared his enthusiasm for the partnership, remarking, “Working with D’orsogna and Silvia Colloca always brings us great excitement.”
Exec Producer: Michael MacRitchie
Director: Byron Keane
Assistant Director: Jordan Snook
Agency Producer: Anna Northwood
Account Manager:: Hilary Chin
Editor: Byron Keane
Gaffer: Nick Waters
Food Stylist: Chloe Skipp
H&MU: Lilly Miljkovic
Manager: Nathan Harvey
About D’orsogna Smallgoods
D’Orsogna’s story began in 1949 when Luigi D’Orsogna arrived in Fremantle, Western Australia, establishing T. D’Orsogna Family Butcher with his sons Tom, John, and Cesare. In 1951, the business became D’Orsogna Brothers Pty Ltd. Over the years, they expanded, with a state-of-the-art facility opening in Mickleham in response to growing demand. In 1973, D’Orsogna quickly became a leading smallgoods manufacturer with its products sold in Woolworths Australia-wide. Each generation continues the tradition of crafting gourmet meats using authentic family recipes while prioritising innovation and environmental sustainability.
About Silvia Colloca
Silvia Colloca is an Italian-Australian actress, opera singer, cookbook author, and TV personality. Trained at Milan’s Scuola Musicale, she’s performed notable roles like Orfeo in “Orfeo ed Euridice” and the Queen in “Snow White.” Silvia gained recognition in film, starring in “Van Helsing” alongside Richard Roxburgh. In 2022, she produced her first Solo Classical Album for Universal Music, “Sing Like an Italian,” which sat at the top of the Classical Charts for over 20 weeks. Silvia has co-written, co-produced and hosted the much-loved SBS show “Made In Italy with Silvia Colloca”. Silvia is also the co-writer, co-producer and host of the 2016 ABC prime-time show “Silvia’s Italian Table.” Silvia has authored six cookbooks, Silvia’s Cucina, Made in Italy, La Dolce Vita, Love, Laugh, Bake!, Simple Italian, and The Italian Homecook. She is currently the Ambassador of Essteele Cookware and D’orsogna Smallgoods.
About MGI Entertainment
Established in 2010, MGI stands at the forefront of the Asia-Pacific region as the premier agency for entertainment, content, and marketing, boasting a history of collaborations with iconic figures such as David Beckham, Kobe Bryant, Brad Pitt, Ian Thorpe, Ronaldinho, Beyonce, Jay Chou , Andy Lau, Zhang Ziyi, alongside numerous other celebrities and key opinion leaders. With a focus on Sports, Health, Food, Fashion, and Entertainment, MGI excels in forging strategic and creative partnerships that benefit both brands and individuals alike.
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