B.o.B + Hennessy

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B.o.B was on a quest to expand his popularity in China leading to a partnership with the Linx Club in Shanghai who wanted to keep supplying their guests with entertainment as part of the Hennessy Artist series. Through our extensive system of networks and relationships, MGI negotiated an event at the Linx club, which Hennessy proudly sponsored. The compatibility between …

Sophie Turner + Giorgio Visconti

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After successfully launching their brand in China, Giorgio Visconti needed MGI to help create a limited edition product line with an international celebrity popular in the Chinese market. After shortlisting A-list TV stars, MGI identified Sophie Turner as the perfect fit. The phenomenal success of ‘Game of Thrones’ and her rising star power in film has made her extremely popular …

Jessica Alba + Jorya

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JORYA, founded in 1992, is now widely recognised as an elegant and innovative female clothing brand. JORYA came to MGI for help to find a suitable celebrity that would generate more publicity surrounding their clothing lines. JORYA is made for ambitious, professional females, and the company looks for similar characteristics in their partnerships. Based on the essence of the brand …

Brad Pitt + Cadillac

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Cadillac was on the hunt for the perfect celebrity to promote the launch of their new Cadillac XTS. MGI had the perfect strategy for such a task. MGI worked with 50 influencers to activate test drives with the new XTS vehicle. The multi-year campaign, comprised of four video advertisements with Brad Pitt, became the largest celebrity endorsement deal in China …

Sunny Wang + Giorgio Visconti

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The Italian jewellery designer Giorgio Visconti was in search of a Chinese celebrity to kick-start their launch in China and MGI had just the answer. MGI approached the recently engaged Sunny Wang to tap him and 20 fashion influencers and models to successfully launch the brand in style. The suave yet charismatic actor and model was the perfect fit for …