A photograph of the late President John Fitzgerald Kennedy is featured in a new worldwide Omega campaign for its Speedmaster chronograph watches. The Swiss brand, part of the Swatch Group, said the connection between the Speedmaster and Kennedy was a natural one. It was during his 1,000 days in office that the US’s first manned space flights took place. On …
Objective Music and Fashion tends to mix well but often the deep connection is missed. Develop an authentic on-line music destination DIESEL U MUSIC that allows consumers access to their favorite artists by providing exclusive content, live performances and behind the scenes access all in a DIESEL branded environment, surrounded by DIESEL products. Strategy A DIESEL-branded website that houses unique …
Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …
