March 9, 2008

Ask not what your endorsements can do for you but what you can do for your endorsements.

Ask not what your endorsements can do for you but what you can do for your endorsements.

omega-kennedy-adA photograph of the late President John Fitzgerald Kennedy is featured in a new worldwide Omega campaign for its Speedmaster chronograph watches.

The Swiss brand, part of the Swatch Group, said the connection between the Speedmaster and Kennedy was a natural one. It was during his 1,000 days in office that the US’s first manned space flights took place. On the final two missions, Wally Schirra and Gordon Cooper wore Omega Speedmasters on their spaceflights.

Before Cooper’s launch on 15 May 1963, the Speedmaster became the only watch ever to be approved by NASA for use on all of its manned flights, according to the firm. The chronograph has been part of every NASA manned mission since, including the six lunar landings. Read the rest of this entry »

Diesel & Maroon 5

Diesel & Maroon 5

Maroon 5 in ShanghaiMaroon 5 & Got2bDiesel & Maroon 5Diesel & Maroon 5 (2)

Objective

Music and Fashion tends to mix well but often the deep connection is missed. Develop an authentic  on-line music destination DIESEL U MUSIC that allows consumers access to their favorite artists by providing exclusive content, live performances and behind the scenes access all in a DIESEL branded environment, surrounded by DIESEL products.

Strategy

A DIESEL-branded website that houses unique and exclusive music content (audio, video, interviews, promotions, offers)

  • Partner with high profile media platforms that create or broadcast unique music content and uses media weight and added-value promotional weight to drive traffic to DIESLE lounge at the Maroon 5 Shanghai concert.
  • Utilize archived Yahoo! music content to supplement the new DIESEL content and enrich the overall consumer experience.
  • Leverage many of the DIESEL communications channels to distribution the message and drive traffic to the DIESEL style lounge.
  • House unique and exclusive music content:
    - live performances
    - artist interviews
    - behind-the-scenes video segments
    - “once-in-a-lifetime” promotions

Results

  • Leveraged media program across media channels.
  • Had in store promotion to drive sales of product.
  • VIP Diesel lounge.
March 5, 2008

All About Celebrity Endorsements- Brand Republic

All About Celebrity Endorsements- Brand Republic

Found this article on- interesting read

http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/

Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled.

In response, brands such as Pepsi, EPS and Disney have dropped Chen and several of the female victims, including Twins singer Gillian Chung, from their marketing activities. Meanwhile  Kose Corp halted ads for its Visee brand after spokesperson Kumi Koda claimed women over 35 had “rotten fluid” in their wombs.
Read the rest of this entry »