I picked up this article form the Mailman Group web site by CEO Andrew Collins. The article makes a very simple point, do you have a strategy to connect with the Chinese?

The article can be found here

Whether your a sporting team, a rock star a fortune 500 company, a brand manager or some one  just interested in China, read on…

If today you’re not talking to a Chinese consumer seriously, with a dedicated channel push you are simply missing out on the biggest market opportunity since the gold rush.  Yes that’s true and it’s time to really pay attention.Chinese represent almost a third of the worlds population, they speak a language more than anyone else and their coming to a city near you; with migration exploding in the past 5 years.  Embrace it and they will also embrace you. Read the rest of this entry »