Jennifer Aniston is posing once again for the Glaceau water brand Smartwater. The Baster star’s ad will be placed in national magazines and a giant billboard over the 405 expressway in L.A. The ad reads, “We’re not ones to sip and tell, but Jen’s pretty into us (and our vapor distilled purity).” Jen isn’t the only hot celeb posing for the …
Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson: “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG …
Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games. The brand marketing campaign, which launched on January 8 and will continue through 2010 (with a short hiatus from April through June), will put on-package access codes on …
A photograph of the late President John Fitzgerald Kennedy is featured in a new worldwide Omega campaign for its Speedmaster chronograph watches. The Swiss brand, part of the Swatch Group, said the connection between the Speedmaster and Kennedy was a natural one. It was during his 1,000 days in office that the US’s first manned space flights took place. On …
October 2007 Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand. Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years. In …
After some rumours, it’s official: Anne Hathaway is the new face of Lancôme. Anne hasn’t made a statement yet, but Lancôme president Odile Roujol said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.” …
