Found an interesting article on Little Red Book by Rand Han which discusses the most powerful celebrity in China is actually a “digital blogger” the complete article can be found here Here’s an eye opener: China’s most famous digital blogger is more popular than China’s top movie and sports star celebrities combined… by a pretty wide margin. This is crazy, …
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …
