The announcement that Quentin Tarantino recently starred in a Japanese Softbank commercial has been making headlines around the web this week, and I am still not quite sure why people are making such a big deal out of it. It’s no surprise that QT is somewhat well-versed in Japanese culture and no surprise that he enjoys hamming it up for …
Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games. The brand marketing campaign, which launched on January 8 and will continue through 2010 (with a short hiatus from April through June), will put on-package access codes on …
Got2be Sponsored Avril Lavigne tour of China Background Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk. Objectives To maximize the on site exposure at the different show locations. To market to Avril’s …
