The announcement that Quentin Tarantino recently starred in a Japanese Softbank commercial has been making headlines around the web this week, and I am still not quite sure why people are making such a big deal out of it. It’s no surprise that QT is somewhat well-versed in Japanese culture and no surprise that he enjoys hamming it up for the camera either. More to the point, I don’t think these goofy commercials are quite as detrimental to a celebrity’s reputation as it once was believed.
After YouTube and websites like Japander spread them across the internet for the whole world to see, and Bill Murray poked fun at the practice in Lost in Translation, it’s easy to see why the Hollywood elite shied away for a while. However, lately Japanese commercials seem to be back in vogue, and we are even starting to see domestic ads
becoming more acceptable as well. Are these foreign ads really any more embarrassing than the very regular Jamie Lee Curtis and her Activia yogurt commercials? Okay, yes… some of them are. After the jump, check out 15 of the weirdest and most memorable Japanese ads featuring well-known Hollywood actors and actresses!
15. Tommy Lee Jones – Suntory Boss Coffee
Tommy Lee Jones has done a crapload of commercials for Suntory coffee. In this one, he has an awkward encounter with an Akihabara maid!
httpv://www.youtube.com/watch?v=y4BjZTz3nDU&feature=player_embedded#
14. Edward Furlong – Hot Noodle
A young Edward Furlong using his fame to sell Hot Noodle. Sadly, nowadays he’d be lucky to get a gig like this.
httpv://www.youtube.com/watch?v=pN5pJ1juqaU&feature=player_embedded
13. Lucy Liu – Suntory Diet Beer
You wouldn’t see many celebrities advertising beer here in North America, much less female celebrities. But hey, it’s diet beer, so that’s okay!
httpv://www.youtube.com/watch?v=54rb5uWhdyU&feature=player_embedded
12. Ben Stiller – Kirin Beer
Since Ben Stiller is a funny guy, this commercial almost comes off as an ironic comedy sketch where he is in on the joke. Almost.
httpv://www.youtube.com/watch?v=1bW_cHfnOXM&feature=player_embedded
11. Charlize Theron – Honda
Talking to puppets is never not an embarrassing situation… unless you’re on Sesame Street.
httpv://www.youtube.com/watch?v=0vM6JGI2RA4&feature=player_embedded
10. Sean Connery – Biogurt
Is that really Sean Connery’s voice?
EA Gamers Score Extra Play in Dr Pepper Package Campaign
Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games.
The brand marketing campaign, which launched on January 8 and will continue through 2010 (with a short hiatus from April through June), will put on-package access codes on a total of 500 million bottles and fountain cups of most Dr Pepper flavors. The codes will appear under the caps of 20 oz., 16 oz. and 14 oz. bottles of Dr Pepper, Dr pepper Cherry, Diet Dr Pepper and Diet Dr Pepper Cherry. Only the company’s new Diet Cherry Chocolate Dr Pepper will not take part in the promotion.
The codes will also appear behind stickers on specially marked 32 oz. fountain cups from participating retails outlets in chains such as 7-Eleven. Read the rest of this entry »
Avril Lavigne Attitude for Hair
Got2be Sponsored Avril Lavigne tour of China
Background
Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk.
Objectives
- To maximize the on site exposure at the different show locations.
- To market to Avril’s target market, young adults and teenagers who care about their image.
Strategies
- Targeted and presented to a target market with styling stations set up strategically at the concert venue.
- Design a marketing campaign that included ticket give aways and back stage passes
Prison break fashion…
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