An insight by Michael MacRitchie

I picked this article up from success magazine which talks about the successful connection between ‘brands’ and ‘celebrities’- it can be found here

or…If you read on it is here as well.

“Sex sells”. Or so they say. But maybe that’s not quite right. Maybe this is more accurate: The mystery of sex sells. The suggestion of it. What’s the difference? Mystery and suggestion do something that showing everything can’t – they engage the imagination. Sex experts the world over will tell you that the most sensitive and responsive erogenous zone of a person’s body is the brain. That’s what advertisers aim for every time. Some celebrities try to engage our brains in the same way. Meet the master (or is it mistress?): Scarlett Johansson.

In an industry where virtually every actress takes off her clothes at some point , Johansson remains all allure, all suggestion — at least by choice. The recent hacked nude images from her mobile phone were a blip on an otherwise conservative radar.

The best directors in the world recognize the allure of her mystery. Christopher Nolan, who cast her in The Prestige, says she possesses an “ambiguity… a shielded quality.” Woody Allen, who has directed her in three movies so far, is far less subtle: “[She's] sexually overwhelming”- which could say more about Allen than about her. Read the rest of this entry »