Le Bron James is now shooting with a golden arch…
CLEVELAND – LeBron James is now shooting with a Golden Arch. The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than $40 million in salary and endorsements. He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America’s most powerful athletes.
James will support several McDonald’s programs and promotions as well as Ronald McDonald House Charities, which provides housing to the families of seriously ill children. He has filmed his first commercial with McDonald’s, a take-off on the infamous 1993 ad that featured hoops legends Michael Jordan and Larry Bird engaging in a trick-shot competition for a Big Mac. Read the rest of this entry »
Megan Fox is the new face for Armani underwear
The sultry and sexy actress Megan Fox 23, is stripping down to her underwear in the name of fashion.
The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world.
These Promotional shots released recently show the brunette posing in underwear, mini skirts and tight shirts. The advertising campaigns were shot on location in Los Angeles by fashion photographers Mert Alas and Marcus Piggott.
Designer Giorgio Armani said: “Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”
Star Power in China
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top 10 Chinese celebrities, which surveys the who’s who of China to rank them based on personal income, public influence, internet reach and commercial value. •Thanks to Olympics fervor, sports stars were especially represented this year, with four of the five top spots belonging to athletes. The rankings and Forbes’ reasonings below: Read the rest of this entry »
Five Fresh Faces to Watch in 2010- According to Octagon First Call
According to David Schwab, vice president and managing director of Octagon First Call, a celebrity-marketing arm of Interpublic,
Each new year brings a fresh crop of Hollywood starlets. Whether they’re new to the industry or on the verge of a breakout year, below are five faces to watch in 2010. The complete list can be found here
http://www.octagonfirstcall.com/celebrityconsulting/Blog/
or it is also updated below as well…
Amanda Seyfried – Already a star on the rise with her role opposite Meryl Streep in Mamma Mia and Showtime’s Big Love. Seyfried’s newest film, Dear John, hits theaters in February, followed by Letters to Juliet (with Vanessa Redgrave) and A Woman of No Importance in 2011.
Zoe Saldana – At 31, Saldana is not new to Hollywood but the past few months have brought her new found success. With leads in two of last year’s biggest blockbusters, Star Trek and Avatar, Saldana is making a name for herself as a powerful and intelligent actress. Her latest deal the newest face of an Avon fragrance, Eternal Magic, cements her place among Hollywood beauties.
Saoirse Ronan – Ronan played a young Keira Knightley in the 2007’s Oscar-winning film, Atonement, but she is quickly becoming a leading lady. She stars in Peter Jackson’s much anticipated film The Lovely Bones out tomorrow, followed by The Way Back (with Ed Harris and Colin Farrell).
Carey Mulligan – Up for a Best Actress Golden Globe for her role in “An Education,” Mulligan is not slowing down in 2010. Her upcoming roles include Never Let Me Go (with Keira Knighley) and Wall Street 2. Not to mention a growing romance with fellow actor, Shia LaBeouf.
Lea Michele – A Broadway veteran at 23 years old, Lea Michele is proving to be a triple-threat in her role as Rachel Berry on Fox’s hit TV show Glee, for which she earned a Golden Globe nomination. Follow her on twitter @msleamichele to get the latest news direct from her.
Nike- A celebrity endorsement success story….
Nike is known around the world for being one of the iconic brands. It was recently ranked as the world’s 31st most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey. In spite of many market man oeuvres (such as the recent merger between Adidas and Reebok), Nike has remained the leader in its category. Nike is also very well known for another aspect and that is its consistent use of celebrities to endorse the brand. In fact one of the most successful collaborations between a brand and a celebrity is that of Nike and Michael Jordan. Nike pulled off a very similar coup in the sports industry when it joined forces with golfer Tiger Woods to enter the golf category with its apparel, equipment and accessories. Nike had no experience in golf before. Moreover, golf being an elite game, it was generally considered that a brand like Nike would not be very successful. This might have probably been true had Nike chosen the traditional path to building its equity in the golfing arena. But Nike chose to associate with the best golfer in the world and have him endorse the brand. As is known today, Nike has emerged highly successful in golf. This channel now being used by many brands around the world raises some crucial questions about ways brands are built and also about the impact such collaborations have on branding. Is associating with a leading celebrity the easiest way to build a brand? Should celebrity endorsement be the principal channel of brand communications? How can brands decide on potential brand endorsers? What are the advantages and disadvantages of such endorsements? How does a celebrity enhances a brand image? Read the rest of this entry »
Jennifer Aniston for Smart Water
Jennifer Aniston is posing once again for the Glaceau water brand Smartwater.
The Baster star’s ad will be placed in national magazines and a giant billboard over the 405 expressway in L.A. The ad reads, “We’re not ones to sip and tell, but Jen’s pretty into us (and our vapor distilled purity).”
Jen isn’t the only hot celeb posing for the bottled water.
New England Patriots quarterback Tom Brady also posed while doing an exercise workout.
Aniston’s last Smartwater billboard ad graced a seven story Hyatt Hotel on Sunset Blvd.
Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson:
“TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership, and look forward to a long relationship with TAG Heuer.
TAG’s mission is support two organizations: Green Cross International and National Resource Defense Council. Both were created to give our earth a hopeful future.
Green Gross International is a firm believer in protecting our earth’s natural resources. For example, Water For Peace. Over the years there have been miss communication between countries when it comes to sharing water resources from river basins. In turn, this has caused a series of problems in our environment.This program was established as a resolution to help trans boundary river basins. Another program created by GGI is the Smart Energy for Sustainable Development, this program is making a conscience effort to reduce the amount of energy used in households and just about everywhere in the world. Even though Fossil fuels are an important resource it’s also causing harmful effects to our environment.
Most recently the National Resource Defense Council is taking legal actionagainst US Fish and WildlifeService to remove Northern Rocky Mountain wolves from the endangered species list. “We are so incredibly close to fulfilling the conditions necessary to declare the wolves’ comeback as complete, but this move threatens to undo what should be an incredible conservation success story.” says Debra Willcox, director of NRDC. If you want to donate to wolves campaign, you can do so at this email: nrdcinfo@nrdc.org. Any questions or concerns can be answered by visiting nrdc.org
EA Gamers Score Extra Play in Dr Pepper Package Campaign
Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games.
The brand marketing campaign, which launched on January 8 and will continue through 2010 (with a short hiatus from April through June), will put on-package access codes on a total of 500 million bottles and fountain cups of most Dr Pepper flavors. The codes will appear under the caps of 20 oz., 16 oz. and 14 oz. bottles of Dr Pepper, Dr pepper Cherry, Diet Dr Pepper and Diet Dr Pepper Cherry. Only the company’s new Diet Cherry Chocolate Dr Pepper will not take part in the promotion.
The codes will also appear behind stickers on specially marked 32 oz. fountain cups from participating retails outlets in chains such as 7-Eleven. Read the rest of this entry »
-
Recent Articles
MGI Supports
Inspiration
MGI Social
Copyright © 2012 MGI Entertainment | Designed and powered by All 9 Lives