In 2014, MGI Entertainment delivered a strategic, China-exclusive partnership between Jaguar and David Beckham, positioning the brand at the intersection of British luxury, performance, and contemporary culture within one of its most important global markets. The partnership was structured as a long‑term brand relationship, with Beckham featured across multiple Jaguar brand and product campaigns over several years. The launch campaign …
In 2016, MGI Entertainment successfully secured Australian actress Margot Robbie as the global face of Calvin Klein’s Deep Euphoria, the third fragrance in the brand’s iconic Euphoria collection. Positioned as the “more modern, empowered sister” to the existing Euphoria fragrances, Deep Euphoria marked a new chapter for the brand — one defined by confidence, strength, and contemporary femininity. Announcing the …
Super in 15 seconds? A tough sell when younger members are distracted and see retirement as a distant blur. The breakthrough insight: the earlier you take charge, the greater the payoff — and the future self will thank you. So complexity was stripped back and the message delivered across TVC, outdoor, and TikTok with relatable content, practical advice, and humour …
D’Orsogna sought to boost brand presence and consumer engagement by highlighting the versatility and quality of its products through engaging content. MGI Entertainment secured a three-year partnership with Silvia Colloca, creating over 80 recipe videos. The strategy included:
In 2023, LOTTE DUTY FREE sought to enhance its brand visibility and connect with a Chinese audience in Australia by collaborating with a prominent international artist. Jay Chou has sold more than 30 million albums since his debut to become the world’s most-streamed Asian artist, surpassing more than a billion streams, and performing to more than 10 million people globally. …
SHANGHAI TANG celebrated its 20th anniversary with a “China Fashion Chic” event at Shanghai Fashion Week Spring/Summer 2015. The event featured a mix of Chinese and Hollywood stars, including Academy Award-winning actress Nicole Kidman, to highlight the brand’s influence in fashion. MGI Entertainment organized a city-wide celebration with exclusive runway shows and high-profile appearances. Nicole Kidman’s participation added star power, …
MGI aimed to promote healthy living and proper nutrition by leveraging Lleyton Hewitt’s athletic career and strong work ethic. They teamed up with Shi Shi, the top Chinese live-streaming KOL, for a VIP event at Tennis World. MGI organized a VIP event featuring Lleyton Hewitt and Shi Shi, combining Hewitt’s expertise in sports with Shi Shi’s digital influence to highlight …
MGI Entertainment was tasked with securing a high-profile celebrity to enhance brand visibility and drive sales for Niki’s Natural Wipes. MGI secured Bindi Irwin, a prominent conservationist and media personality, as the brand ambassador. Bindi’s commitment to natural and sustainable living aligned perfectly with the brand’s values. The partnership launched with Bindi’s first Instagram post, designed to reach a wide …
MGI Entertainment secured supermodel Karolina Kurkova for a PR campaign with The Sanya EDITION, highlighting shared values of health, beauty, and luxury through activities like early morning exercise, team building, and a cleanup event. MGI facilitated Kurkova’s participation, aligning her persona with The Sanya EDITION’s brand. The campaign showcased their commitment to health, beauty, and sustainability, promoted through various media …
MGI Entertainment was tasked with securing a high-profile artist to close the Booey Lehoo Concert, supporting Barack Obama’s 100,000 Strong Initiative. The goal was to create a memorable event with significant media attention. MGI secured Will.I.Am, renowned rapper and Black Eyed Peas frontman, to headline the concert. His global appeal and energetic performance engaged the audience and drew attention to …
MGI Entertainment needed a high-profile celebrity for a multi-year campaign to highlight the Jaguar E-PACE’s driving experience and practicality. MGI secured Ethan Ruan for a two-year deal, featuring him in promotional videos and a print campaign to showcase the E-PACE’s features and stylish design. The campaign increased brand visibility and consumer interest, with Ethan Ruan’s involvement leading to widespread media …
MGI Entertainment was tasked with securing a high-profile celebrity for GUCCI Fragrance, inspired by the Gucci Première couture collection debuted at the 2010 Cannes Film Festival. Conceptualized by Gucci Creative Director Frida Giannini, the fragrance aimed to evoke the mystique and elegance of Old Hollywood. MGI secured Blake Lively as the brand ambassador. Her charm and modern appeal perfectly aligned …
Particle Fever sought to elevate its brand image by collaborating with a high-profile fashion model for an impactful creative campaign. MGI Entertainment secured supermodel Karolina Kurkova for Particle Fever, handling all aspects of the collaboration. This included negotiations, creative direction, and managing the photoshoot. MGI ensured the campaign aligned with Particle Fever’s brand identity and maximized its appeal. The campaign …
MGI aimed to launch the Ronaldinho GSL (Global Street League), leveraging the star power of the iconic footballer to create a globally recognized street football league. MGI Entertainment developed a comprehensive launch strategy for Ronaldinho GSL, which included organizing high-profile launch events, leveraging social media campaigns, and engaging with influencers and media partners. MGI also coordinated with local and international …
DIESEL aimed to enhance its brand presence and appeal to a broader audience in China by associating with a globally popular music group. MGI Entertainment facilitated the collaboration between DIESEL and Maroon 5 for a concert in Shanghai. MGI managed all aspects of the partnership, including negotiation, event coordination, and brand integration to ensure seamless promotion of DIESEL throughout the …
LOTTE aimed to introduce and establish the PHANTACi fashion brand in the Australian market, seeking to create a strong initial impact and attract a dedicated consumer base. MGI Entertainment orchestrated the launch of PHANTACi in Australia by developing a comprehensive marketing strategy. This included organizing high-profile launch events, leveraging social media campaigns, and engaging influencers to create buzz. PHANTACi’s limited-edition …
L’Oréal aimed to reinforce its brand image in China by leveraging the influence of a local celebrity and sought to amplify its presence at the Cannes Film Festival to align with its global prestige. MGI Entertainment secured Fan BingBing as the celebrity ambassador for L’Oréal in China, orchestrating various promotional campaigns and media engagements. Additionally, MGI coordinated L’Oréal’s activation at …
In 2007, CHIVAS MUSIC aimed to elevate its brand presence and create a memorable experience for its audience in Shanghai by associating with a high-profile international artist. The objective was to leverage the popularity and influence of a global music icon to enhance brand visibility and connect with a wider, more diverse audience. MGI Entertainment facilitated the collaboration between CHIVAS …
Vogue magazine was looking for an advocate for their brand during the Paris Fashion Week, choosing MGI to help them liaise with the most beneficial star. MGI’s PR Director accompanied the Taiwanese actress and singer Aggie Hsieh to cover different shows and designer events during the week. As well as being involved in an array of TV and Film work, …
Giorgio Visconti wanted to amplify their association with British actress Sophie Turner, who plays Sansa Stark, on the HBO fantasy television series Game of Thrones. MGI was tasked with finding a creative way to drive product sales for the brand. MGI enlisted the help of 20 influencers to help drive awareness and sales of Giorgio Visconti. The top influencer and …
