I picked up this article form the Mailman Group web site by CEO Andrew Collins. The article makes a very simple point, do you have a strategy to connect with the Chinese? The article can be found here Whether your a sporting team, a rock star a fortune 500 company, a brand manager or some one just interested in China, …
I found this very good article on the enoVate China web page which is a design an insights firm based in Shanghai I found it relevant event and interesting as it speaks about how international style, international models can give Chinese brands international appeal for Chinese youth The complete piece can be found here or if you read on it is also below as …
