Sport Sponsorship

Insight by Michael MacRitchie Sponsorship: Sponsorship offers brands/companies or advertisers a viable alternative to conventional advertising. This can take the form of a  sport tournament, an event property, a  music festival or a TV production  or any entertainment property and can send or cement a brand message in a much subtler, long-lasting manner than a 30-sec promo spot. Sport Sponsorship: …

What is your “Brand Personality”?

  An insight by Michael MacRitchie I only recently watched Morgan Spurlock’s documentary, POM Wonderful Presents: The Greatest Movie Ever Sold. One of the major themes of the film is the importance of discovering your brand personality for the purpose of partnering with ‘like’ brands.  In the movie, Spurlock visits a noted branding agency where they identify his primary brand attributes …