Qoros wanted to find out what the people of China ultimately thought about their new hatchback. In a digital campaign of 6 episodes we sent out two celebrity/influencer teams each with their own agenda. Team Chic – featuring Godfrey Gao & Laure Shang – love the design elemts, while Team Geek – Sunny Wang & Tian Yuan – share a …
Cadillac was on the hunt for the perfect celebrity to promote the launch of their new Cadillac XTS. MGI had the perfect strategy for such a task. MGI worked with 50 influencers to activate test drives with the new XTS vehicle. The multi-year campaign, comprised of four video advertisements with Brad Pitt, became the largest celebrity endorsement deal in China …
Cadillac approached MGI with the request that we create an “Ultimate Experience” for their team. The MGI team executed an unforgettable experience for Cadillac & SGM, allowing their team to attend the Weinstein After Party, walk the Red Carpet, and take photos with celebrities at the event, including Leonardo DiCaprio, Kobe Bryant, Bradley Cooper & Heidi Klum. MGI sent the …
CI Events approached the MGI team on behalf of Toyota to send their top dealers to Arizona, Phoenix to experience the 2015 Super Bowl. The brief included meeting the dealers once they hopped off their private plane from Las Vegas, and making sure that the guests had a smooth and enjoyable experience. Due to our deep contacts throughout the entertainment …
MGI paired the elegant brand with the suave yet charismatic actor and model, Sunny Wang. Together, Sunny Wang and Giorgio Visconti celebrated the opening of a brand new store located in Shanghai’s Lippo Plaza on November 20th, 2015. The feedback was extraordinary. Dennis Li, CEO of Longines said it was “one of the greatest days of his life”.
