An insight by Andrew Howie A worldly gentleman but he name of Edward Thorndike was the first person to support the theory all the way back in 1920. The way he supported it was quite deep and complicated. It a modern day marketing sense, the Halo effect is far more straight forward. It speaks to how the positive features of …
Honda Makes Great Ads
By Andrew Howie There are brands around the world that as an Ad Guy you just want to work with. Guinness is one. They always do interesting and cool advertising. There are numerous other brands such as Nike and Coke that are on that list too. My most recent addition is Honda. Having worked with Toyota and Kia before, I …