I found this article on http://www.littleredbook.cn which covers insights into Chinese advertsing, marketing and social media.
The article is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think it is interesting because the article also touches upon Zhang Ziyi relationship with her brand partners…
To be linked to the the article directly please go to http://www.littleredbook.cn/2010/01/28/is-ziyi-zhang-qualified-to-represent-chinese-women-netizens-comments/
It is also just below…
As the proudest international star from China, the spotlight brings Ziyi Zhang just the same troubles as fame. Recently, she is suffering from some terrible trust crisis among the public. And we can see all kinds of media reports and arguments bomb online and offline. Read the rest of this entry »

CLEVELAND – LeBron James is now shooting with a Golden Arch. The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than $40 million in salary and endorsements. He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America’s most powerful athletes.
James will support several McDonald’s programs and promotions as well as Ronald McDonald House Charities, which provides housing to the families of seriously ill children. He has filmed his first commercial with McDonald’s, a take-off on the infamous 1993 ad that featured hoops legends Michael Jordan and Larry Bird engaging in a trick-shot competition for a Big Mac. Read the rest of this entry »




In a mild upset, Beyonce Knowles, Lady Gaga and Taylor Swift only won most of the awards at the 52nd annual Grammy Awards last night.
But they did have to share the stage with a public appearance by Prince and Paris Jackson, who accepted a lifetime achievement award for their late father Michael.
Prince thanked God, his family, his father and Michael’s fans.
Thanks largely to the three glamorous ladies, hooks and looks dominated the 52nd annual awards almost as completely as they dominated last year’s pop radio.
Beyonce won song of the year as the co writer of her smash “Single Ladies (Put a Ring On It), and she won four statuettes in the pre-telecast part of the show. Swift won for best country album, best country vocal and best country song. Lady Gaga won best dance album for “The Fame” and best dance recording for “Poker Face,” which she also performed to kick off the show.
Kings of Leon crashed ladies’ night to win three awards, including record of the year for “Use Somebody.” That song also won them best rock song and best hard rock group performance.
The Zac Brown Band won best artist and provided a change of pace in the live performance by opening its set with “America.”
The Black-Eyed Peas also won three awards, for short-form video, pop performance by a group and pop vocal album.
But the focus of the show was performance, as last night’s show reflected the shift in many televised awards shows away from presentation to promotion.
Gaga set the tone, kicking off the show with a rendition of her omnipresent “Poker Face” that featured a cast of thousands.
httpv://www.youtube.com/watch?v=d2Ym3QHpy_Q Read the rest of this entry »