August 31, 2011

Sponsorship can result in powerful marketing

Sponsorship can result in powerful marketing

 

An insight by Michael MacRitchie

Sponsorship is one of the fastest growing forms of marketing globally.

However it is It is still very much in its infancy stage here in China .

So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for ‘high impact branding’, heightened consumer engagement and a way to bring to life a brands DNA.  This leads to distinct marketing and competitive advantages, as well as showing support of the event. Read the rest of this entry »

August 15, 2011

Will.i.am, U.S. State Dept. to Back Beijing Concert

Will.i.am, U.S. State Dept. to Back Beijing Concert

News by Michael MacRitchie

BEIJING — The Black Eyed Peas’ will.i.am is heading back to China in support of the Obama Administration’s 100,000 Strong initiative, designed to boost the number of American students studying in China, for a concert announced for later this year.

The U.S. State Dept. said that following a meeting with Secretary of State Hillary Clinton, will.i.am agreed to perform at and help promote the show, for which no date has yet been given.

The concert is being organized by Americans Promoting Study Abroad, a U.S. nonprofit organization that sponsors low-income students to study Chinese language and culture in China. Clinton and will.i.am met on July 29 in Washington, according to the State Dept.

The concert would be will.i.am’s third official performance in China, having played here with the Black Eyed Peas twice, in 2006 and again in 2009.

The concert, which will feature performances by will.i.am and other US and Chinese pop stars, will promote and benefit the plan, said the statement, which did not give details about the other participants. Read the rest of this entry »