D’Orsogna sought to boost brand presence and consumer engagement by highlighting the versatility and quality of its products through engaging content. MGI Entertainment secured a three-year partnership with Silvia Colloca, creating over 80 recipe videos. The strategy included:
Sukin, Australia’s leading natural skincare brand, aimed to launch its innovative AquaBoost 3D range while raising funds for Greening Australia. The goal was to enhance brand visibility, engage stakeholders, and align the brand with environmental advocacy. Sukin organized an exclusive sunset cruise on Sydney Harbour on July 23, 2024, featuring a blue and white theme. Hollywood star and environmental activist …
In 2023, LOTTE DUTY FREE sought to enhance its brand visibility and connect with a Chinese audience in Australia by collaborating with a prominent international artist. Jay Chou has sold more than 30 million albums since his debut to become the world’s most-streamed Asian artist, surpassing more than a billion streams, and performing to more than 10 million people globally. …
SHANGHAI TANG celebrated its 20th anniversary with a “China Fashion Chic” event at Shanghai Fashion Week Spring/Summer 2015. The event featured a mix of Chinese and Hollywood stars, including Academy Award-winning actress Nicole Kidman, to highlight the brand’s influence in fashion. MGI Entertainment organized a city-wide celebration with exclusive runway shows and high-profile appearances. Nicole Kidman’s participation added star power, …
MGI aimed to promote healthy living and proper nutrition by leveraging Lleyton Hewitt’s athletic career and strong work ethic. They teamed up with Shi Shi, the top Chinese live-streaming KOL, for a VIP event at Tennis World. MGI organized a VIP event featuring Lleyton Hewitt and Shi Shi, combining Hewitt’s expertise in sports with Shi Shi’s digital influence to highlight …
MGI Entertainment was tasked with securing a high-profile celebrity to enhance brand visibility and drive sales for Niki’s Natural Wipes. MGI secured Bindi Irwin, a prominent conservationist and media personality, as the brand ambassador. Bindi’s commitment to natural and sustainable living aligned perfectly with the brand’s values. The partnership launched with Bindi’s first Instagram post, designed to reach a wide …
MGI Entertainment secured supermodel Karolina Kurkova for a PR campaign with The Sanya EDITION, highlighting shared values of health, beauty, and luxury through activities like early morning exercise, team building, and a cleanup event. MGI facilitated Kurkova’s participation, aligning her persona with The Sanya EDITION’s brand. The campaign showcased their commitment to health, beauty, and sustainability, promoted through various media …
MGI Entertainment was tasked with securing a high-profile artist to close the Booey Lehoo Concert, supporting Barack Obama’s 100,000 Strong Initiative. The goal was to create a memorable event with significant media attention. MGI secured Will.I.Am, renowned rapper and Black Eyed Peas frontman, to headline the concert. His global appeal and energetic performance engaged the audience and drew attention to …
MGI Entertainment needed a high-profile celebrity for a multi-year campaign to highlight the Jaguar E-PACE’s driving experience and practicality. MGI secured Ethan Ruan for a two-year deal, featuring him in promotional videos and a print campaign to showcase the E-PACE’s features and stylish design. The campaign increased brand visibility and consumer interest, with Ethan Ruan’s involvement leading to widespread media …
MGI Entertainment was tasked with securing a high-profile celebrity for GUCCI Fragrance, inspired by the Gucci Première couture collection debuted at the 2010 Cannes Film Festival. Conceptualized by Gucci Creative Director Frida Giannini, the fragrance aimed to evoke the mystique and elegance of Old Hollywood. MGI secured Blake Lively as the brand ambassador. Her charm and modern appeal perfectly aligned …
Particle Fever sought to elevate its brand image by collaborating with a high-profile fashion model for an impactful creative campaign. MGI Entertainment secured supermodel Karolina Kurkova for Particle Fever, handling all aspects of the collaboration. This included negotiations, creative direction, and managing the photoshoot. MGI ensured the campaign aligned with Particle Fever’s brand identity and maximized its appeal. The campaign …
MGI aimed to launch the Ronaldinho GSL (Global Street League), leveraging the star power of the iconic footballer to create a globally recognized street football league. MGI Entertainment developed a comprehensive launch strategy for Ronaldinho GSL, which included organizing high-profile launch events, leveraging social media campaigns, and engaging with influencers and media partners. MGI also coordinated with local and international …
DIESEL aimed to enhance its brand presence and appeal to a broader audience in China by associating with a globally popular music group. MGI Entertainment facilitated the collaboration between DIESEL and Maroon 5 for a concert in Shanghai. MGI managed all aspects of the partnership, including negotiation, event coordination, and brand integration to ensure seamless promotion of DIESEL throughout the …
LOTTE aimed to introduce and establish the PHANTACi fashion brand in the Australian market, seeking to create a strong initial impact and attract a dedicated consumer base. MGI Entertainment orchestrated the launch of PHANTACi in Australia by developing a comprehensive marketing strategy. This included organizing high-profile launch events, leveraging social media campaigns, and engaging influencers to create buzz. PHANTACi’s limited-edition …
L’Oréal aimed to reinforce its brand image in China by leveraging the influence of a local celebrity and sought to amplify its presence at the Cannes Film Festival to align with its global prestige. MGI Entertainment secured Fan BingBing as the celebrity ambassador for L’Oréal in China, orchestrating various promotional campaigns and media engagements. Additionally, MGI coordinated L’Oréal’s activation at …
In 2007, CHIVAS MUSIC aimed to elevate its brand presence and create a memorable experience for its audience in Shanghai by associating with a high-profile international artist. The objective was to leverage the popularity and influence of a global music icon to enhance brand visibility and connect with a wider, more diverse audience. MGI Entertainment facilitated the collaboration between CHIVAS …
Taiwanese Mandopop icon, Jay Chou, made a triumphant return to Sydney on Saturday 4 March as part of his ‘Jay Chou Carnival World Tour’. The 43-year-old singer-songwriter performed to a sold-out audience at GIANTS Stadium. The ‘Pink Ocean’ singer wowed the 30,000-strong crowd with a phenomenal career-spanning live concert experience. Throughout the energetic set of much-loved songs, the show’s co-sponsor …
Teaming up with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support general health and wellbeing. A global pandemic has enabled people to slow down and pay attention to their body by regularly exercising and taking supplements to maintain their physical health, suggesting a collective movement towards a …
Celebrating the drop of their latest collection “Runaway Royal,” 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, CAMILLA. A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming …
Through this partnership with Alpha-H, Masha Ma explains her desire to conceptualize ‘new luxury’ – that is, the golden radiance and elasticity of our skin. Masha Ma represents “highly tailored, structured femininity” and a fresh, forward symbol for women across the globe. This collaboration culminated in a money-can’t-buy experience, where 20 “Alpha” women are selected as part of the Alpha-H …
