Home Cooked x OZHarvest

michael

Home Cooked unites some of Australia’s favorite culinary figures; Silvia Colloca, Jason Roberts, Diana Chan, Tom Walton, nutrition director Louise Keats, Alex Adams, Dion Woo, James Tobin and Chloe Sue. Local Australian food producers supporting the campaign include Perfection Fresh, Three Threes Condiments, Devondale, D’Orsogna, Kenwood. More supporting brands and chefs are expected to be announced soon. The Home-Cooked campaign …

Alpha-H x Masha Ma

michael

Through this partnership with Alpha-H, Masha Ma explains her desire to conceptualize ‘new luxury’ – that is, the golden radiance and elasticity of our skin. Masha Ma represents “highly tailored, structured femininity” and a fresh, forward symbol for women across the globe. This collaboration culminated in a money-can’t-buy experience, where 20 “Alpha” women are selected as part of the Alpha-H …

Wellness Retreat @ The Sanya EDITION

michael

MGI secured the serviced of Karolina Kurkova to do some PR work with the Sanya EDITION. Karolina Kurkova joined the Sanya EDITION team for early morning exercise, team building, and a cleanup. An initiative set up by the EDITION team. Karolina Kurkova & The Sanya EDITION both representative health, beauty & luxury. On October 26th, Particle Fever a ‘functional chic’ …

LEWIS ROAD CREAMERY (Butter Launch)

michael

MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas. https://www.mgientertainment.com/2019/12/award-winning-nz-butter-maker-lands-first-grass-fed-blocks-australia/ In addition, Saturday Feb 15th, MGI also organised Weekend Sunrise to shoot weather live crosses at Lewis Road Creamery farm in Waikato, New Zealand. Weekend Sunrise is Australias #1 Breakfast program. James Tobin hosted the day and the Lewis Road Creamery team showed …

VOSS Water

michael

VOSS wanted to associate their product with stylish influencers and create a connection to “The taste of authentic life”. MGI worked with Wanda Reign, a French restaurant at Ruiki on the scenic Bund in Shanghai, to put on the perfect event for VOSS. Distinguished influencers were brought to the event, each adding their unique take on how they integrate VOSS …

James Scott & Stamford America

michael

The Stamford American School in Hong Kong requested a global mentor for their basketball workshop program. MGI Entertainment acquired the Shanghai Sharks basketball team coach, James Scott, to lead two free high-intensity basketball workshops. MGI worked very closely with the Stamford American School to execute all elements of the partnership effectively. Also a keen athlete, Inusa Dawuda (MGI PR Director) …

Li Bingbing + Gucci

michael

Gucci wanted to associate their Timepieces and Glass-wear with environmental initiatives, in addition to being a contributor to charities and the arts. MGI worked closely with GUCCI’s creative director, Frida Giannini, to shortlist a number of eco-friendly artists, ultimately deciding on Li Bingbing. In 2009, Li Bingbing established L.O.V.E., a charitable organisation promoting the need for human responsibility towards life …

Carly Rae Jepsen + The Nest, Shanghai

michael

Singer Carly Rae Jepsen, most famous for her hit single “Call me Maybe”, needed MGI to organise her entertainment for her visit to China. MGI partnered with Grey Goose Vodka and The Nest in Shanghai to provide the “Ultimate Rockstar” meet up with special VIP guests. 20 VIP customers/guests were treated to the “Ultimate Rockstar” experience , were treated to …

B.o.B + Hennessy

all9lives

B.o.B was on a quest to expand his popularity in China leading to a partnership with the Linx Club in Shanghai who wanted to keep supplying their guests with entertainment as part of the Hennessy Artist series. Through our extensive system of networks and relationships, MGI negotiated an event at the Linx club, which Hennessy proudly sponsored. The compatibility between …

Vogue + Paris Fashion Week

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Vogue magazine was looking for an advocate for their brand during the Paris Fashion Week, choosing MGI to help them liaise with the most beneficial star. MGI’s PR Director accompanied the Taiwanese actress and singer Aggie Hsieh to cover different shows and designer events during the week. As well as being involved in an array of TV and Film work, …

Qoros Auto

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Qoros wanted to find out what the people of China ultimately thought about their new hatchback. In a digital campaign of 6 episodes we sent out two celebrity/influencer teams each with their own agenda. Team Chic – featuring Godfrey Gao & Laure Shang – love the design elemts, while Team Geek – Sunny Wang & Tian Yuan – share a …

Manny Pacquiao – Clash in Cotai

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Venetian came to MGI with the request of creating hype for their event “Clash in Cotai”, sporting the infamous Manny Pacquiao. MGI came up with the perfect group of celebrities that would generate a lot of buzz and ultimately lead to great results. MGI managed all travel itineraries and catered to each celebrity’s needs, allowing David Beckham, Paris Hilton, G …

Sophie Turner + Giorgio Visconti

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After successfully launching their brand in China, Giorgio Visconti needed MGI to help create a limited edition product line with an international celebrity popular in the Chinese market. After shortlisting A-list TV stars, MGI identified Sophie Turner as the perfect fit. The phenomenal success of ‘Game of Thrones’ and her rising star power in film has made her extremely popular …

Game of Thrones + Giorgio Visconti

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Giorgio Visconti wanted to amplify their association with British actress Sophie Turner, who plays Sansa Stark, on the HBO fantasy television series Game of Thrones. MGI was tasked with finding a creative way to drive product sales for the brand. MGI enlisted the help of 20 influencers to help drive awareness and sales of Giorgio Visconti. The top influencer and …

Jessica Alba + Jorya

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JORYA, founded in 1992, is now widely recognised as an elegant and innovative female clothing brand. JORYA came to MGI for help to find a suitable celebrity that would generate more publicity surrounding their clothing lines. JORYA is made for ambitious, professional females, and the company looks for similar characteristics in their partnerships. Based on the essence of the brand …

Brad Pitt + Cadillac

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Cadillac was on the hunt for the perfect celebrity to promote the launch of their new Cadillac XTS. MGI had the perfect strategy for such a task. MGI worked with 50 influencers to activate test drives with the new XTS vehicle. The multi-year campaign, comprised of four video advertisements with Brad Pitt, became the largest celebrity endorsement deal in China …

Sunny Wang + Giorgio Visconti

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The Italian jewellery designer Giorgio Visconti was in search of a Chinese celebrity to kick-start their launch in China and MGI had just the answer. MGI approached the recently engaged Sunny Wang to tap him and 20 fashion influencers and models to successfully launch the brand in style. The suave yet charismatic actor and model was the perfect fit for …

Cadillac + Golden Globe Awards

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Cadillac approached MGI with the request that we create an “Ultimate Experience” for their team. The MGI team executed an unforgettable experience for Cadillac & SGM, allowing their team to attend the Weinstein After Party, walk the Red Carpet, and take photos with celebrities at the event, including Leonardo DiCaprio, Kobe Bryant, Bradley Cooper & Heidi Klum. MGI sent the …

Absolut Vodka + NY Fashion Week

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Absolut Vodka (Australia) needed a massive international prize for the national photo competition and MGI had the answer! MGI sent the lucky winner and her plus one on a trip of a life time To New York Fashion Week! They sat second row at BCBG Max Azria, Headed back stage before the show to meet Max himself, Partied at a …

Toyota + Superbowl 49

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CI Events approached the MGI team on behalf of Toyota to send their top dealers to Arizona, Phoenix to experience the 2015 Super Bowl. The brief included meeting the dealers once they hopped off their private plane from Las Vegas, and making sure that the guests had a smooth and enjoyable experience. Due to our deep contacts throughout the entertainment …