An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …
An insight by Andrew Howie Coming from a family of talented actors, it is little surprise that Charlie Sheen has managed to forge such a successful career for himself. Charlie, born Carlos Irwin Estevez in 1965, has Platoon, Wall Street and Major League to his credit as well as several movies of varying success. His most recently Academy Award nomination …
Our strategic partner, the Mailman Group offers brands and organizations a way forward in setting up ecommerce platforms in China. Tackling China’s online eccomerce market can be a daunting experience. It’s our job at Mailman to ensure this transition is smooth and ultimately successful. Our recent experience tells us the immediate opportunities available through major Chinese online malls such as …
The 68th annual Golden Globes veered into Cluedo territory last night as the event’s host went missing for nearly an hour. Ricky Gervais‘s absence from the stage, following an opening monologue that drew more gasps than laughs, led excited observers to speculate that the British comic may have been collared backstage and fired … or worse. Gervais opened the live …
An insight by Michael MacRitchie When working with international Celebs in China stick to some basic principals and you will be right on track. Tip 1 Understand the spokesperson’s point of view: Many clients will mention to me that a celebrity is a fan of their company’s brand or product. So they assume that the celebrity will want to work …
