Objective Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company) Strategy Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia. Design an interactive video game with Touch media where consumers receive all the necessary and …
Got2be Sponsored Avril Lavigne tour of China Background Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk. Objectives To maximize the on site exposure at the different show locations. To market to Avril’s …
BUSINESS CHALLENGE: Chow Tai Fook were looking to expand their business scope and marketing their products to the West. Chow Tai Fook asked Emma Entertainment to help create a strategic framework for their local markets that would clarify the role of each Chow tai Fook brand in music and hence generate more engaging, effective and complementary music marketing solutions. SOLUTION: …
Objective Music and Fashion tends to mix well but often the deep connection is missed. Develop an authentic on-line music destination DIESEL U MUSIC that allows consumers access to their favorite artists by providing exclusive content, live performances and behind the scenes access all in a DIESEL branded environment, surrounded by DIESEL products. Strategy A DIESEL-branded website that houses unique …
Objective Strengthen Chivas reputation as being the premier sponsor for international music Develop a program with national scope that can be executed locally; and, Drive more than one million engagements – all via Chivas media Strategy Understanding that Chivas life college students live music, we sought to leverage this natural enthusiasm by creating a promotion that tapped into these passions. …
