Michael MacRitchie Sydney, March 26, 2025 Plate for a Mate, Australia’s first Augmented Reality (AR) cookbook, is set to revolutionize the way we connect through food while supporting a critical cause—mental health in rural communities. Bringing together some of Australia’s top chefs, food lovers, and changemakers, this unique cookbook is more than just a collection of recipes. It integrates cutting-edge …
Hilary Chin Sydney, 5 August 2024 Busy weeknights no longer mean sacrificing delicious, authentic Italian cuisine. D’Orsogna Smallgoods, Australia’s leading producer of premium deli meats, has joined forces with the renowned chef, author, and television presenter Silvia Colloca. Together, they demonstrate how high-quality ingredients can elevate any mealtime into a memorable culinary experience. In the captivating advertisement, launched across digital, …
Hollywood’s Adrian Grenier champions youth in environmental advocacy Sydney, Australia – July 29, 2024 Australia’s leading natural skincare brand, Sukin, marked the debut of its innovative AquaBoost 3D range with an exclusive sunset cruise on the iconic Sydney Harbour on 23 July, 2024. Embracing a serene blue and white theme, the event featured Hollywood star and environmental activist Adrian Grenier …
Sydney: 04.03.2023 Taiwanese Mandopop icon, Jay Chou, made a triumphant return to Sydney on Saturday 4 March as part of his ‘Jay Chou Carnival World Tour’. The 43-year-old singer-songwriter performed to a sold-out audience at GIANTS Stadium. The ‘Pink Ocean’ singer wowed the 30,000-strong crowd with a phenomenal career-spanning live concert experience. Throughout the energetic set of much-loved songs, the show’s …
Sydney: 12.05.2022 Teaming up with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support general health and wellbeing. A global pandemic has enabled people to slow down and pay attention to their body by regularly exercising and taking supplements to maintain their physical health, suggesting a collective movement …
Combining high fashion and culinary delights, 12 of some of Australia’s top fashion influencers were welcomed by Silks Restaurant Chef de Cuisine, Kar Loong Yee, to celebrate the Lunar New Year in Melbourne with all guests dressed by the iconic fashion brand Camilla. Silks hosted the Lunar New Year banquet within the iconic Mongolian tent, offering an intimate dining experience …
Australian marathon swimming legend, Chloë McCardel, has faced fights that women and girls all over the world face every day. From surviving the psychological depths of an abusive relationship, to courageously battling Post Traumatic Stress Disorder, Chloë’s story is an inspirational mix of resilience, survival, and triumph over adversity. In under 48 hours, Chloë will break the World Record for …
Celebrating the drop of their latest collection “Runaway Royal”, 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, Camilla. A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming VIP guests …
2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …
Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market Original article was published by Business of Fashion. MGI Entertainment was interviewed by Casey Hall. The …
If the advertising industry were a family, branded content would be the overbearing mother-in-law.
News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …
An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …
News by Justine GOLDZAHL I picked this article on “BillboardBiz”. The article can be found on this link if you click here or part of it is just below as well. Justin Timberlake has a rare ability to seem to be everywhere without actually being in that many places. In a way, the marketing around his new album, The 20/20 Experience – …
MGI Entertainment founder Michael MacRitchie is interviewed by Casey Hall from WWD (Womens Wear Daily) SHANGHAI – It’s difficult to avoid the ubiquitous smiling faces of China’s favorite celebrities.They appear on billboards, in magazines and in television commercials. In short, they are everywhere. And fashion show attendees in New York and Europe are almost certain to spot them as increasingly important front-row fixtures.As they put …
An insight by Michael MacRitchie Military strategist, Sun Tze, (pictured) said that “if you know yourself and your enemy you can fight a hundred battles and score a hundred victories”. “Business” really is the name given to the war fought by organizations and brands . Marketing strategist, Jack Trout, wrote that you should simply think of your competitors as “The …
An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …
An insight by Michael MacRitchie When working with international Celebs in China stick to some basic principals and you will be right on track. Tip 1 Understand the spokesperson’s point of view: Many clients will mention to me that a celebrity is a fan of their company’s brand or product. So they assume that the celebrity will want to work …
An insight by Michael MacRitchie Ok China readers it is official…. Not that this is entirely breaking news but Andy Lau is “officially” the hottest Asian actor. Apparently he now not only ticks all the boxes for Chinese Women but now Western women are also swooning for him… The movie star came out tops in a survey of 108 Western …
In the classical music field, Rolex has been performing with many well-known artists establish a stable connection, from Domingo (Plácido Domingo) to the Yaba Cecilia Bartoli (Cecilia Bartoli), from Li Yundi (Yundi Li) to the Yo-Yo Ma (Yo -yo Ma), as both had a happy co-operation with the Rolex. In the field of contemporary music, jazz days after Diana Krall children …
