By Andrew Howie There are brands around the world that as an Ad Guy you just want to work with. Guinness is one. They always do interesting and cool advertising. There are numerous other brands such as Nike and Coke that are on that list too. My most recent addition is Honda. Having worked with Toyota and Kia before, I …
An insight by Andrew Howie With just over a year to go until the 2011 RWC in New Zealand, the home nation is executing a familiar script. Over the past fortnight they have given the reigning world champions a hiding in the Tri Nations tournament. They have done so with conviction and with great sense of purpose. They appear so …
This article is by Courtney Cozad from Octagon Celebrity consulting. The full article can be found here The traditional cycle of fame and fortune dictates that the most active, successful celebrities are also the most marketable, generally inking the most deals. Every now and then, however, we’ve seen a campaign re-launch the career of someone whose marketability had dimmed. This …
An insight by Andrew Howie Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy. As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire …
