Honda Makes Great Ads
By Andrew Howie
There are brands around the world that as an Ad Guy you just want to work with. Guinness is one. They always do interesting and cool advertising. There are numerous other brands such as Nike and Coke that are on that list too.
My most recent addition is Honda. Having worked with Toyota and Kia before, I have always been keen on cars and keep track of what automotive brands are up to around the globe. Honda have done some great ads in recent years. They have several ads in my top ten favorite of all time.
You would no doubt be familiar with the multi-award winning ‘Cog’ ad. If you are not, then be sure, here it is again.
It is fantastic. It takes all the working parts of a car and puts them to alternate use.
Other impressive work from the brand includes the ‘Impossible Dream’. A montage of Honda products showing the evolution of the brand. This amazing work can be seen here
I can watch this ad over and over again and never get tired of it. It is right up there as the best ad ever for me.
‘Difficult is worth doing’ took the business proposition and brought it to life creatively. 19 sky divers jumped out of a plane to spell out the letters of HONDA. Not easy to do I would imagine, having never tried myself. The results can be seen here http://www.youtube.com/watch?v=hA3GL1mGfCQ
Yet again, another pretty awesome idea.
I came across the most recent work from Honda Australia today. It is an ad for the Honda Jazz and was created by Ogilvy Melbourne. It is titled “Jazz Packing” and at this stage looks like it will just be viral. So I am doing just that. I am sharing it with the world and I hope that you enjoy it as much as I have. There are four episodes to choose form at the moment. The best for mine are the ‘Hipster’ and ‘Rap’ executions. Head here
for the ‘Hipster’ and here for the ‘Rap’ episode.
Yet again, Honda has hit the mark with some fantastic communications.
Men in Black
An insight by Andrew Howie
With just over a year to go until the 2011 RWC in New Zealand, the home nation is executing a familiar script. Over the past fortnight they have given the reigning world champions a hiding in the Tri Nations tournament. They have done so with conviction and with great sense of purpose.
They appear so strong that teams around the globe are no doubt beginning to fear that this may finally be their turn to shine.
The All Blacks have not won the tournament since they co-hosted the event in 1987 with Australia. They have managed second in 1995 and third on two other occasions. These statistics are the root much sledging, slandering and ridicule from both the New Zealand and international press. Read the rest of this entry »
Hilarious- Old Spice- Smell Like a real Man!
This article is by Courtney Cozad from Octagon Celebrity consulting. The full article can be found here
The traditional cycle of fame and fortune dictates that the most active, successful celebrities are also the most marketable, generally inking the most deals. Every now and then, however, we’ve seen a campaign re-launch the career of someone whose marketability had dimmed. This is the case for a few stars this summer – Isaiah Mustafa, Betty White and Ed “Too Tall” Jones.
Mustafa, originally known for his success as a wide receiver in the NFL, has returned to the spotlight as Old Spice’s “Man Your Man Could Smell Like.” His performance in the hilarious horseback commercial helped the brand win the prestigious Cannes Lion’s Grand Prix for film earlier this summer. Since then, Mustafa has created the sequel to the Old Spice series, appeared on Oprah and signed a deal with NBC to act in an upcoming network sitcom.
Before 2010, Betty White’s acting career could already be categorized as remarkable. Over the course of several decades, she collected numerous Emmy Awards and became a household name as the star of Golden Girls. But it was White’s recent Super Bowl commercial for Snickers that proved she continues to get better with age. The commercial’s popularity helped earn White a hosting gig on Saturday Night Live – following a public campaign on Facebook. Her humor on SNL was so well-received that she signed with TV Land to appear on the sitcom Hot in Cleveland, which premiered last month.
Throughout his career in the NFL, fans recognized Ed “Too Tall” Jones just as much for his height (6′9″) as for his remarkable defensive performances. Now, Jones’ height has once again launched him into the media spotlight – this time through GEICO’s ad questioning whether or not he is, in fact, too tall. Along with this commercial performance, Jones also appeared with fellow NFL retirees Drew Pearson and Tony Hill at Long Range System’s “Kool Coaster” introduction at McCormick Place earlier this spring.
Kudos to Old Spice, Snickers and GEICO for recognizing the appeal of these celebs and finding a way to simultaneously promote their brand and bring “celebs of the past” back into the spotlight.
Here are the other videos
Computer says no…
An insight by Andrew Howie
Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy.
As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire to adjudicate on run outs. They were able to slow down the broadcast footage to frame-by-frame so as to see if batsmen were out. That has since progressed to Hawkeye, which can predict the path of the ball. This Hawkeye technology has expanded to now feature in a few of the major tennis tournaments, allowing players to challenge a limited number of calls in a set. If you get it right, you keep the challenge. Read the rest of this entry »
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