Effective use of Celebrity endorsement – Part 3

An insight by Andrew Howie BMW – The Hire Some people may know him from “The International”, whilst others may know him from “Duplicity”. But millions of people around the world know Clive Owen as “The Driver”. “The Driver” is an 8 part series of short films, all produced for the internet, that have been directed by world famous directors. …

Effective use of Celebrity endorsement. Part 1

An insight by Andrew Howie This hugely successful campaign was the brain child of Rawson Marshall Thurber, who also played a huge role in the writing and directing of ‘Dodgeball: A True Underdog Story’. The ‘Terry Tate – Office Line Backer’ series was first produced in 2002 and aired during half time of the 2003 NFL Super Bowl. The main …

How to Become a Chinese Internet Celebrity

Found an interesting article on Little Red Book by Rand Han which discusses the most powerful celebrity in China is actually a “digital blogger” the complete article can be found here Here’s an eye opener: China’s most famous digital blogger is more popular than China’s top movie and sports star celebrities combined… by a pretty wide margin. This is crazy, …