Want to work with a celebrity? Work with celebrity marketing specialist.

  An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …

Sex Sells….

An insight by Michael MacRitchie “Sex sells”. Or so they say. But maybe that’s not quite right. Maybe this is more accurate: The mystery of sex sells. The suggestion of it. What’s the difference? Mystery and suggestion do something that showing everything can’t – they engage the imagination. Sex experts the world over will tell you that the most sensitive …

‘weighing up if a celebrity is right for your brand’ value

An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …

Want to know what kind of Chinese man western women want to marry?

An insight by Michael MacRitchie Ok China readers it is official…. Not that this is entirely breaking news but Andy Lau is “officially” the hottest Asian actor.  Apparently he now not only ticks all the boxes for Chinese Women but now Western women are also swooning for him… The movie star came out tops in a survey of 108 Western …

USA Pre-Olympic Basketball Games

Objective Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company) Strategy Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia. Design an interactive video game with Touch media where consumers receive all the necessary and …

Avril Lavigne Attitude for Hair

    Got2be Sponsored Avril Lavigne tour of China Background Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk. Objectives To maximize the on site exposure at the different show locations. To market to Avril’s …

Celine Dion Shanghai concert.

  BUSINESS CHALLENGE: Chow Tai Fook were looking to expand their business scope and marketing their products to the West. Chow Tai Fook asked Emma Entertainment to help create a strategic framework for their local markets that would clarify the role of each Chow tai Fook brand in music and hence generate more engaging, effective and complementary music marketing solutions. …

Diesel & Maroon 5

Objective Music and Fashion tends to mix well but often the deep connection is missed. Develop an authentic  on-line music destination DIESEL U MUSIC that allows consumers access to their favorite artists by providing exclusive content, live performances and behind the scenes access all in a DIESEL branded environment, surrounded by DIESEL products. Strategy A DIESEL-branded website that houses unique …