I picked up this article from Frances Wang a freelance journalist based in Shanghai. The complete article can be found here and also below…. SHANGHAI, China – The Chinese market – with China surpassing Japan as the world’s second largest economic power in August – has become an important Asian market for big foreign companies. Cosmetics makers, for example, are …
An insight by Andrew Howie Over recent months, there has been a shift in the power rankings of International Test Cricket. For many years, Australia was far superior to all they came up against. They still hold the World Record for most test wins in a row. For 16 matches, they were unbeaten. From the time that the test rankings …
An insight by Andrew Howie The Power Balance band has hit the global stage in a big way. It can be seen on the wrists on many big name super stars and they are more than happy to spruik the benefits it offers them on and off the field. So far, no one has been able to categorically prove that …
An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …
An opinion piece by Andrew Howie We continue to read stories in the press about obesity. Adults are getting fatter. Kids are getting fatter. Even our domesticated pets are getting fatter. But in typical new age fashion, none of us are prepared to wear the blame ourselves but rather we need to deflect that blame on to others. And in …
