

I picked up this article from Frances Wang a freelance journalist based in Shanghai. The complete article can be found here and also below….
SHANGHAI, China – The Chinese market – with China surpassing Japan as the world’s second largest economic power in August – has become an important Asian market for big foreign companies. Cosmetics makers, for example, are showing tremendous interest in the market by signing Chinese models to advertise their products.
In 2010, this trend was highlighted when supermodel Liu Wen was picked up by New York-based Estée Lauder as its first Asian face. Actresses Yao Chen and Jiang Yiyan were hired by both Biotherm and Shu Uemura, two brands owned by Paris-based L’Oréal Group. And model Chunxiao became the face used by Tokyo-based Shiseido Co. Ltd.
Building a closer tie with local Chinese consumers is one major reason these companies have chosen Chinese faces, says Philippe Lamy, general manager of the luxury division at L’Oréal China. Read the rest of this entry »

An insight by Andrew Howie
Over recent months, there has been a shift in the power rankings of International Test Cricket. For many years, Australia was far superior to all they came up against. They still hold the World Record for most test wins in a row. For 16 matches, they were unbeaten. From the time that the test rankings were announced until recently, they held the number one spot.
But that has now changed. That streak is no longer on-going and Australia has slumped to 5th in the rankings with India standing atop the list followed by South Africa, Sri Lanka and England. The only teams behind Australia are countries battling to be classed as ‘test playing’ nations including the Kiwi’s.
So it is with great anticipation and excitement that the cricketing world prepares for the pending Ashes series in Australia. No touring English team has won a series in Australia since 1987. And they arrive with plenty of wind in their sails having won their home series before departing and two of their three tour matches since gracing the Aussie shores. Australia on the other hand comes in to the series having lost to India and Pakistan whilst on tour.
The talk has already started. Each squaring off and trying to isolate a chink in the others armour. Perhaps there is a batsman out of form or a bowling attack still wet behind the ears?
One thing is for sure; both teams are full of champions. Some enter the fray with injury clouds or form concerns. But you can never write off a champion. Many have over the years and paid the ultimate price. For, when the heat is on, the cream rises to the top.
And we can be sure that, unlike the last time the English team were in Australia, the first ball will not end up at second slip. When the game gets underway tomorrow, the gloves will be off and both teams will have only one thing in mind. Winning.
There are no certainties in cricket, but the team that manages to assert their dominance in the first test will carry that momentum throughout the series. That advantage is priceless.
When they take the field tomorrow, expect the chat to be slanderous, the bowling to be fast and ferocious and the stroke play flowing. Both countries have waited a long time for this to come around. For one, the spoils will be sweet. For the other, the defeat will be sour.
Will Ricky Ponting leave the Aussie team in the style of a true champion or will he leave being remembered as the Captain who steered his team to three straight Ashes losses? And will the cracks in Andrew Strauss’ mental strength show up? He will surely be the target of much attaention.
Only time will tell.


An insight by Andrew Howie
The Power Balance band has hit the global stage in a big way. It can be seen on the wrists on many big name super stars and they are more than happy to spruik the benefits it offers them on and off the field.
So far, no one has been able to categorically prove that the technology works, nor disprove it either. But there are a few people who are glad that they are selling like hot cakes. According to the parent site for the company, they are now available on five continents around the world.
Take a poke around the Power Balance website and it doesn’t take long to see that there is already a cult following. Big name superstars such as Shaq O’Neal, Andy Irons and Rubens Barrichello have testimonials throwing their weight behind the cause.
The product is designed to work with your body’s natural energy field, using hologram technology to enhance their flow. In a nut shell, it is meant to make you train harder, recover fast and have overall, better dexterity. They list the reason for being as:
Power Balance is Performance Technology designed to work with your body’s natural energy field. Founded by athletes, Power Balance is a favorite among elite athletes for whom balance, strength and flexibility are important.
So does it actually work? I don’t think it really matters. If it is in fact just a placebo effect, then those who believe will still enjoy the benefits that it claims. I for one was given one as a present and enjoyed a marked improvement in my racing times during a recent Alpine skiing competition. It is hard to argue against cold hard facts of data. Whether it was the band, or my self belief, the results speak for themselves.
Meanwhile, there thousands of articles being written about the product and the PR being generated is in itself amazing. I have not seen this much hype around a product since Skins came to market with their compression wear. In many ways, the claims of the two products are not wildly dissimilar. What they have also managed to do is get a huge amount of celebrity endorsement in the form of a good old fashion contra deal. Ill give you stuff for free if you spruik it for me.
Some people swear by the things, others just think it’s a bunch of marketing hype. I say; if it feels good, go with it.


Found this interesting summary on celebrity luxury partnerships by Uche Okonkwo , Executive Director, Luxe Corp and author of Luxury Fashion Branding and Luxury online www.luxe-corp.com
The complete article can be found just below..
Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, wife of the then Austria’s ambassador to France and close friend of Napoleon’s wife Empress Eugenie. This celebrity’s patronage and connection with La Maison Worth contributed immensely to the success and status of this couture house as the most influential in the world at its time.
Celebrities are extremely important and valuable to brands, especially in the luxury fashion sector. There is no argument about it. They wield enormous power in fashion circles and can contribute to making and breaking brands. Fashion designers pamper them and brand managers recognize their potential to brands and utilize this effectively. Celebrity endorsement does not however begin and end with shooting and printing the photo of a beautiful model in a fashion magazine. There are several factors and dimensions involved in choosing a celebrity to endorse a brand. It is however worthwhile to understand what the true value of celebrity endorsement is. Read the rest of this entry »

An opinion piece by Andrew Howie
We continue to read stories in the press about obesity. Adults are getting fatter. Kids are getting fatter. Even our domesticated pets are getting fatter. But in typical new age fashion, none of us are prepared to wear the blame ourselves but rather we need to deflect that blame on to others. And in most cases that blame ends up getting passed on to advertisers.
In a recent ruling just handed down, San Francisco has outlawed the selling of toys with kids meals unless they meet certain pre-ordained standards. The law allows for a toy to be given away only to meals that have less than 600 calories, contain fruits and vegetables, and include beverages without ‘excessive fat or sugar’. Read the rest of this entry »