An insight by Andrew Howie Social media has brought about many new trends. It has also allowed for many heroes to be born and trends to spread globally in the blink of an eye. Think about some of the most viewed clips on Youtube. Evolution of Dance and Keyboard Cat were huge successes as a result of the internet. Brands …
An Insight by Michael MacRitchie China-To understand the widening digital gap between the Chinese state and its people, consider the underground success of the American TV shows “Gossip Girl”, “Lost” & “Prison Break”. Prison Break: There isn’t much about this Fox drama that would suggest a Chinese hit. Shot partly at Joliet Prison in Illinois, the show is an unabashedly …
By Andrew Howie Turning our readers attention to Australia and a recent scandal with one of the major league clubs. When the police look to take down a drug ring, they don’t look to pin it on the mid-weight dealer. They look to go all the way to the top. Because, if you take down the top, then you ultimately …
-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’. For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …
An insight by Andrew Howie The growth of the modern day crime based drama has been steady over the last ten years. The origin of the genre is hard to pin point, but the Godfather series and success of such shows as The Sporano’s can definitely share in credit for the boom. The ability for big screen ideas to be …
An Insight by Andrew Howie For many years most pretended that global warming was a fad and would not last. But, without admitting that it is actually a problem, most industries have begun making efforts to reduce their foot print. Some have done so in response to increased government pressures. Others have done so due to increased social pressures. But …
A insight from Michael MacRitchie To follow on from Andrew Howie’s piece on the FIFA world cup, I would like to turn the readers attention to China… Here in Shanghai one of the biggest TV networks CCTV (China Central Television) has won the rights to broadcast the World Cup and is now blowing the whistle for bids on advertising slots …
Denim brand G-Star has released its new ad campaign starring actress Liv Tyler. The campaign was shot by Dutch photographer and director Anton Corbijn for the third time, an artist mainly known for his work for bands including Depeche Mode and Nirvana. G-Star is also Dutch and already successful on European markets but wants to up its ante now, especially …
