The right celebrity can give your brand sex appeal
An insight by Michael MacRitchie
It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space.
People are easily influenced and impressed by celebrities, and consider it a status symbol to sport brands endorsed by them in an effort to aspire to the same status. (A brand associates itself with a celebrity to enhance its attractiveness to the consumer. But it is important to choose the right celebrity for a product as scandals relating to them can be disastrous in a milieu where attitudes are conservative.)
Here is a quick look at some; Read the rest of this entry »
An insight by Andrew Howie
Well established and long standing charities are facing a battle on a new frontier. Whilst they have previously battled to gain your affections and more importantly, your donation, they are now facing a battle against an increasing cluttered segment.
Over the last ten years there has been a dramatic increase in the number of registered charities that are out there campaigning for donations. Many of these charities operate in fringe areas and focus on niche issues. The difficulty being that the amount of money that is available has not increased at the same rate. Simple economics show us that charities are fighting harder for diminishing returns.
To help raise the profile of the charity, they have long sought celebrity endorsement. A quick internet search brings up many celebrities and the causes that they support. So prolific is the association of celebrities and charities there are website dedicated to the work these people are doing. Such high profile names and Angelina Jolie, Bill Clinton, Bono and Brad Pitt sit alongside George Clooney and Sir Elton John as supporters of numerous charities. The causes that they donate to include but by no means are limited to human rights, poverty and disease. Brad Pitt and Angelina Jolie donated in excess $8 million dollars in 2006 alone. Read the rest of this entry »
The future is your hand
An insight by Andrew Howie
The fact that technology is advancing at a rate of nots is no secret. Devices continue to get smaller and more powerful. And we are reaching an age where if you can dream it, you can do it.
I am not much of a gamer. I love to play the things but my addictive personality means that they are not something I can spend too much time with. I once went through a phase whilst at university that saw me sitting on the couch for around 9 hours a day playing a silly driving game on X-Box. It began to consume my life. Driving round and round the track. Trying to get faster and find ways to improve my lap times.
I was entranced by the reality. The cars looked real. The surroundings just as real. The sounds and the way the cars handled all felt real to me. To hear that racing car drivers practice and learn tracks by using these games came as little surprise to me. Read the rest of this entry »
An insight by Andrew Howie
There is nothing worse than watching a washed up sports star trying to go around just one more time. Whether it be chasing one last piece of glory or the greed to get one more big earning year under the belt, it is too often clear when they need to be set free.
Whilst the same feels true of actors, there are times when the washed up can come good again. Think back to John Travolta who made it back in from the cold with the success of Pulp Fiction. With the odd exception he has experienced a huge revival.
There are many cases where the opposite has happened. Great actors have gone off the rails and made a series of films that were garbage. So much so, that their previous gleaning reputation has been tarnished. Perhaps beyond repair? Read the rest of this entry »
Feminism delivered in fabulous heels
An insight by Andrew Howie
Over the years, small screen hits have made their way to the big screen. Many have been successful too and spawned sequels. A great example of this is Mission Impossible. Certainly some of the better work we have seen from Tom Cruise in recent memory.
We have two famous franchises hitting the big screen and making waves as we speak. I am talking about Sex and they City 2 and The A Team. Whilst I have absolutely no interest in the former, it would be remiss of me not to discuss the culture phenomenon that it is. And the impact it has had on women around the world.
Many women have grown up emulating these women and they way they live their lives. Powerful, sexy, successful and most importantly comfortable in their own skin, these four women have sprouted trends that have made people, including themselves, rich and famous many times over. In the most recent second installment, the stars, now firmly in their 40’s and 50’s, move with ever more style and grace. They show that age is no barrier and often, a little bit of experience can help you manage some tough situations with poise. For example, people who chose to question your ability to wear an outfit, based on a pre-conceived social expectation. Read the rest of this entry »
Here comes the bandwagon
An insight by Andrew Howie
With the FIFA World Cup kicking off this week, the time is ripe for the bandwagon to rattle into action. There is no better time to start brushing up on your lingo and working on your outfit. Not to mention annoying all those around you with your new found passion for the sport.
The bandwagon supporter can be found all over the globe. They know little or nothing about the sport they are currently following. What they do have however is an insanely one eyed view of their country and how it is performing. They drift from competition to competition suffering insomnia as their body struggles to come to grips with their irregular sleeping patterns.
Bandwagon supporters are the people who at the start of the tournament abuse the ref at the wrong time and complain about nuances of the game they don’t yet understand, to the great frustration of those nearby. As the tournament progresses, however, they become more and more in tune with the rules. And by the time it is all over, they have finally mastered what is happening and can be relied on to recite endless useless facts like an encyclopaedia. All this, in a bid to build their credentials as a true die-hard fan. Read the rest of this entry »
-
Recent Articles
MGI Supports
Inspiration
MGI Social
Copyright © 2012 MGI Entertainment | Designed and powered by All 9 Lives