An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …
An insight by Andrew Howie Well established and long standing charities are facing a battle on a new frontier. Whilst they have previously battled to gain your affections and more importantly, your donation, they are now facing a battle against an increasing cluttered segment. Over the last ten years there has been a dramatic increase in the number of registered …
An insight by Andrew Howie The fact that technology is advancing at a rate of nots is no secret. Devices continue to get smaller and more powerful. And we are reaching an age where if you can dream it, you can do it. I am not much of a gamer. I love to play the things but my addictive personality …
An insight by Andrew Howie There is nothing worse than watching a washed up sports star trying to go around just one more time. Whether it be chasing one last piece of glory or the greed to get one more big earning year under the belt, it is too often clear when they need to be set free. Whilst the …
An insight by Andrew Howie Over the years, small screen hits have made their way to the big screen. Many have been successful too and spawned sequels. A great example of this is Mission Impossible. Certainly some of the better work we have seen from Tom Cruise in recent memory. We have two famous franchises hitting the big screen and …
An insight by Andrew Howie With the FIFA World Cup kicking off this week, the time is ripe for the bandwagon to rattle into action. There is no better time to start brushing up on your lingo and working on your outfit. Not to mention annoying all those around you with your new found passion for the sport. The bandwagon …
