I found this article on Octagon first Call site which I think is quite interesting… In honor of Tiger Woods’ first public statement since his Thanksgiving Day scandal, we’ve taken a look back at four past stars who’ve previously struggled through controversy and become marketable again. Charles Barkley: A little over a year ago, the former NBA star was arrested for …
I found this article on http://www.littleredbook.cn which covers insights into Chinese advertsing, marketing and social media. The article is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think …
CLEVELAND – LeBron James is now shooting with a Golden Arch. The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. …
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …
According to David Schwab, vice president and managing director of Octagon First Call, a celebrity-marketing arm of Interpublic, Each new year brings a fresh crop of Hollywood starlets. Whether they’re new to the industry or on the verge of a breakout year, below are five faces to watch in 2010. The complete list can be found here http://www.octagonfirstcall.com/celebrityconsulting/Blog/ or it …
The US was desperate for something different after eight years of a Republican president who many say was one of the worst ever. At the end of his term, George W. Bush left the country with a major deficit, on the verge of financial collapse and mired in two wars, one of which he deftly manipulated the media to initiate. …
CELEBRITY ENDORSMENT: Having a celebrity endorse your brand is a proven success formula for achieving brand attention and brand lust for marketers. Celebrities whether on stage, rock bands, on the sporting field or the catwalk command the biggest pay checks for their said talent. From this vantage point, Hollywood can be symbolic in terms of all forms of entertainment. According …
Ok ladies- We have uploaded all of Cristiano Ronaldo’s images for your perusal- I think what you are thinking- This guy does a “great blue steal” reminiscent of our favorite male model Derek Zoolander Cristiano Ronaldo will be the new official worldwide spokes model for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010. The 24-year-old Portuguese soccer player who plays for Spanish club Real …
Consistency and long-term commitment: As with branding, companies should try to maintain consistency between the endorser and the brand to establish a strong personality and identity. More importantly, companies should view celebrity endorsements as long-term strategic partnership with the brand. Three prerequisites to selecting celebrities: Before signing on celebrities to endorse their brands, companies need to ensure that they …
Which Chinese Celebrity Is The Most _______”? I found this article on enoVate web site and I thought that this was a very good article in getting a deeper insight in to what Chinese youth believe which local celebrity is the most..? the complete article can be found here http://enovatechina.com/blog/ or it is also just below if you would like …
I found this very good article on the enoVate China web page which is a design an insights firm based in Shanghai I found it relevant event and interesting as it speaks about how international style, international models can give Chinese brands international appeal for Chinese youth The complete piece can be found here or if you read on it is also below as …
Jennifer Aniston is posing once again for the Glaceau water brand Smartwater. The Baster star’s ad will be placed in national magazines and a giant billboard over the 405 expressway in L.A. The ad reads, “We’re not ones to sip and tell, but Jen’s pretty into us (and our vapor distilled purity).” Jen isn’t the only hot celeb posing for the …
In the classical music field, Rolex has been performing with many well-known artists establish a stable connection, from Domingo (Plácido Domingo) to the Yaba Cecilia Bartoli (Cecilia Bartoli), from Li Yundi (Yundi Li) to the Yo-Yo Ma (Yo -yo Ma), as both had a happy co-operation with the Rolex. In the field of contemporary music, jazz days after Diana Krall children …
Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson: “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG …
Prison Break’ star Wentworth Miller appears in Shanghai again to promote GM’s new Chevrolet Cruze on Sunday. He came to Shanghai last month to shoot a commercial for Cruze. The star has drawn full media attention in the build up to the 2009 Shanghai Auto Show that opens today. The General Motors China family will be displaying 37 production and …
The announcement that Quentin Tarantino recently starred in a Japanese Softbank commercial has been making headlines around the web this week, and I am still not quite sure why people are making such a big deal out of it. It’s no surprise that QT is somewhat well-versed in Japanese culture and no surprise that he enjoys hamming it up for …
Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games. The brand marketing campaign, which launched on January 8 and will continue through 2010 (with a short hiatus from April through June), will put on-package access codes on …
No Brangelina on this one. Just Brad. When Brad Pitt sports a watch like the Tag Heuer Carrera you know women all over the world are swooning over his piece–and I’m referring to the watch. As women faint, men hustle to the store to find a similar item so that they can be as ‘hot’ as Mr. Pitt. Well, they …
BUSINESS CHALLENGE: Chow Tai Fook were looking to expand their business scope and marketing their products to the West. Chow Tai Fook asked Emma Entertainment to help create a strategic framework for their local markets that would clarify the role of each Chow tai Fook brand in music and hence generate more engaging, effective and complementary music marketing solutions. SOLUTION: …
Fashion retailer H&M is translating its brand placement inside “The Sims 2” game into a real world collaboration by featuring a piece of clothing designed in an in-game competition in several hundred real stores around the world. “It really is the ultimate in brand engagement,” Steve Seabolt, VP-global brand development for “The Sims,” an Electronic Arts label game toldAdvertising Age. …
