H&M & Brand Engagement

Fashion retailer H&M is translating its brand placement inside “The Sims 2” game into a real world collaboration by featuring a piece of clothing designed in an in-game competition in several hundred real stores around the world. “It really is the ultimate in brand engagement,” Steve Seabolt, VP-global brand development for “The Sims,” an Electronic Arts label game toldAdvertising Age. …

Diesel & Maroon 5

Objective Music and Fashion tends to mix well but often the deep connection is missed. Develop an authentic  on-line music destination DIESEL U MUSIC that allows consumers access to their favorite artists by providing exclusive content, live performances and behind the scenes access all in a DIESEL branded environment, surrounded by DIESEL products. Strategy A DIESEL-branded website that houses unique …

All About Celebrity Endorsements- Brand Republic

Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …

Christina Aguilera & Chivas.

Objective Strengthen Chivas reputation as being the premier sponsor for international music Develop a program with national scope that can be executed locally; and, Drive more than one million engagements – all via Chivas media Strategy Understanding that Chivas life college students  live music, we sought to leverage this natural enthusiasm by creating a promotion that tapped into these passions.  …

Sean Diddy Coombs for Ciroc

October 2007 Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand. Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years. In …

Anne Hathaway for Landcome 2007

After some rumours, it’s official: Anne Hathaway is the new face of Lancôme. Anne hasn’t made a statement yet, but Lancôme president Odile Roujol said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.” …