Sean Diddy Coombs for Ciroc

October 2007 Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand. Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years. In …

Anne Hathaway for Landcome 2007

After some rumours, it’s official: Anne Hathaway is the new face of Lancôme. Anne hasn’t made a statement yet, but Lancôme president Odile Roujol said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.” …