Dianna Krall & Rolex

In the classical music field, Rolex has been performing with many well-known artists establish a stable connection, from Domingo (Plácido Domingo) to the Yaba Cecilia Bartoli (Cecilia Bartoli), from Li Yundi (Yundi Li) to the Yo-Yo Ma (Yo -yo Ma), as both had a happy co-operation with the Rolex. In the field of contemporary music, jazz days after Diana Krall children …

Leonardo DiCaprio and TAG Heuer Partner to Help the Environment

  Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson:     “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG …

Wentworth Miller and Chevrolet

Prison Break’ star Wentworth Miller appears in Shanghai again to promote GM’s new Chevrolet Cruze on Sunday. He came to Shanghai last month to shoot a commercial for Cruze. The star has drawn full media attention in the build up to the 2009 Shanghai Auto Show that opens today. The General Motors China family will be displaying 37 production and …

The 5 Most Ill-Advised Celebrity Endorsements Ever (US based)

The 5 Most Ill-Advised Celebrity Endorsements Ever Found this article on cracked- this is quite amusing in some ways- always remember when choosing your spokesperson- do plenty of research! http://www.cracked.com By Jeff Greenwell April 16, 2009 426,201

USA Pre-Olympic Basketball Games

Objective Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company) Strategy Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia. Design an interactive video game with Touch media where consumers receive all the necessary and …

EA Gamers Score Extra Play in Dr Pepper Package Campaign

Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games. The brand marketing campaign, which launched on January 8 and will continue through 2010 (with a short hiatus from April through June), will put on-package access codes on …

Avril Lavigne Attitude for Hair

    Got2be Sponsored Avril Lavigne tour of China Background Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk. Objectives To maximize the on site exposure at the different show locations. To market to Avril’s …

Nike "Because I want to be like Mike"…

  Globally, firms have been juxtaposing their brands and themselves with celebrity endorsers. Some successful ongoing global endorsements are as follows: •Celebrity endorsements have been the bedrock of Pepsi’s advertising. Over the years, Pepsi has used and continues to use a number of celebrities for general market and targeted advertising, including Shaquille O’Neal, Mary J. Blige, Wyclef Jean, and Busta …

Brad Pitt for Tag Heuer

No Brangelina on this one. Just Brad. When Brad Pitt sports a watch like the Tag Heuer Carrera you know women all over the world are swooning over his piece–and I’m referring to the watch. As women faint, men hustle to the store to find a similar item so that they can be as ‘hot’ as Mr. Pitt. Well, they …

Celine Dion Shanghai concert.

  BUSINESS CHALLENGE: Chow Tai Fook were looking to expand their business scope and marketing their products to the West. Chow Tai Fook asked Emma Entertainment to help create a strategic framework for their local markets that would clarify the role of each Chow tai Fook brand in music and hence generate more engaging, effective and complementary music marketing solutions. …

H&M & Brand Engagement

Fashion retailer H&M is translating its brand placement inside “The Sims 2” game into a real world collaboration by featuring a piece of clothing designed in an in-game competition in several hundred real stores around the world. “It really is the ultimate in brand engagement,” Steve Seabolt, VP-global brand development for “The Sims,” an Electronic Arts label game toldAdvertising Age. …

Diesel & Maroon 5

Objective Music and Fashion tends to mix well but often the deep connection is missed. Develop an authentic  on-line music destination DIESEL U MUSIC that allows consumers access to their favorite artists by providing exclusive content, live performances and behind the scenes access all in a DIESEL branded environment, surrounded by DIESEL products. Strategy A DIESEL-branded website that houses unique …

All About Celebrity Endorsements- Brand Republic

Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …

Christina Aguilera & Chivas.

Objective Strengthen Chivas reputation as being the premier sponsor for international music Develop a program with national scope that can be executed locally; and, Drive more than one million engagements – all via Chivas media Strategy Understanding that Chivas life college students  live music, we sought to leverage this natural enthusiasm by creating a promotion that tapped into these passions.  …

Sean Diddy Coombs for Ciroc

October 2007 Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand. Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years. In …

Anne Hathaway for Landcome 2007

After some rumours, it’s official: Anne Hathaway is the new face of Lancôme. Anne hasn’t made a statement yet, but Lancôme president Odile Roujol said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.” …