This is an outsiders look into the Chinese Music industry told from the perspective of indie rock band ‘handsome furs’. China Music Radar reports that In September 2009, China based promoter Split Works organized an 8 city Asian tour through China, Hong Kong, Thailand, Vietnam and Singapore. The tour was picked up by CNN, who gave Dan and Lex a …
An insight by Andrew Howie There is no secret in the fact I love sport. And by sport I mean all sport. If there are 2 people going head to head at anything, I’m in. If you asked me to choose between the Winter and Summer Olympics, my answer would be – ‘no dice’. I love them both equally. I …
March 9th, 2010 An overview by Michael MacRitchie The 82nd Annual Academy Awards was a night of firsts in the famed award show’s history: the first time since 1943 that ten feature films were nominated for Best Picture, the first time a woman won Best director and the first time that product placement was recognized as simply a seamlessly integrated plot …
A review by Andrew Howie Ridin’ down the highway, goin’ to a show. AC/DC are currently touring. Spreading the good word of their new album “Black Ice’, they have stops through Europe, the United States and Australia just to name a mere few. Widely thought of as Rock and Roll pioneers, these guys have sold over 200 million albums. Their …
An insight by Andrew Howie Over the last decade there have been some that have been amazing, and sadly there have been some that have stunk out the stadium. Looking back to one of the more famous reunion tours, the Blues Brothers put the band back together for a cause. They needed to raise money for the orphanage that …
Music Matters, the HK based Asian music conference, is back. Dates are confirmed (26-27 May 2010), MGI attended the last conference “Brands, Bands & Fans” which was an excellent look into the relationship all 3 play together when working nicely together. This time, the first keynote speaker is confirmed (Daniel Ek from Spotify) and they also have a very interesting free …
I found this article on Octagon first Call site which I think is quite interesting… In honor of Tiger Woods’ first public statement since his Thanksgiving Day scandal, we’ve taken a look back at four past stars who’ve previously struggled through controversy and become marketable again. Charles Barkley: A little over a year ago, the former NBA star was arrested for …
I found this article on http://www.littleredbook.cn which covers insights into Chinese advertsing, marketing and social media. The article is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think …
CLEVELAND – LeBron James is now shooting with a Golden Arch. The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. …
In a mild upset, Beyonce Knowles, Lady Gaga and Taylor Swift only won most of the awards at the 52nd annual Grammy Awards last night. But they did have to share the stage with a public appearance by Prince and Paris Jackson, who accepted a lifetime achievement award for their late father Michael. Prince thanked God, his family, his father …
MGI Foundation supported George Clooney’s fundraising efforts after the earthquake by donating to “hope for Haiti” cause. We had the pleasure of speaking to Tailor Swift who assisted us with our donation. Overall the event was incredible- Hosted by the Oscar-winning actor George Clooney in Los Angeles and musician Wyclef Jean in New York, the 8 p.m. and broadcast by …
The sultry and sexy actress Megan Fox 23, is stripping down to her underwear in the name of fashion. The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world. These Promotional shots released …
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …
Tiger Woods has not been seen in a TV ad since Nov. 29, according to Bloomberg. The not-surprising news indicates that Woods’ deals with endorsers are in a state of disarray, with advertisers unable to capitalize on them. And it’s a strong indicator that Woods will have extreme difficulty replacing them as clients, as the number of “mistresses” linked to him …
According to David Schwab, vice president and managing director of Octagon First Call, a celebrity-marketing arm of Interpublic, Each new year brings a fresh crop of Hollywood starlets. Whether they’re new to the industry or on the verge of a breakout year, below are five faces to watch in 2010. The complete list can be found here http://www.octagonfirstcall.com/celebrityconsulting/Blog/ or it …
The US was desperate for something different after eight years of a Republican president who many say was one of the worst ever. At the end of his term, George W. Bush left the country with a major deficit, on the verge of financial collapse and mired in two wars, one of which he deftly manipulated the media to initiate. …
Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai. Enovate combines youth insights and provide some creative ways for brands to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …
CELEBRITY ENDORSMENT: Having a celebrity endorse your brand is a proven success formula for achieving brand attention and brand lust for marketers. Celebrities whether on stage, rock bands, on the sporting field or the catwalk command the biggest pay checks for their said talent. From this vantage point, Hollywood can be symbolic in terms of all forms of entertainment. According …
Nike is known around the world for being one of the iconic brands. It was recently ranked as the world’s 31st most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey. In spite of many market man oeuvres (such as the recent merger between Adidas and Reebok), …
Ok ladies- We have uploaded all of Cristiano Ronaldo’s images for your perusal- I think what you are thinking- This guy does a “great blue steal” reminiscent of our favorite male model Derek Zoolander Cristiano Ronaldo will be the new official worldwide spokes model for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010. The 24-year-old Portuguese soccer player who plays for Spanish club Real …
