If the advertising industry were a family, branded content would be the overbearing mother-in-law.
“Does Zhang Ziyi Represent Chinese Women?”
I found this article on http://www.littleredbook.cn which covers insights into Chinese advertsing, marketing and social media. The article is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think …
Star Power in China
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …
Obama-A Celebrity or Politician? How the entertainment world got Obama elected and; what does it mean now?
The US was desperate for something different after eight years of a Republican president who many say was one of the worst ever. At the end of his term, George W. Bush left the country with a major deficit, on the verge of financial collapse and mired in two wars, one of which he deftly manipulated the media to initiate. …
Jay Chou – An insight from enoVate China
Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai. Enovate combines youth insights and provide some creative ways for brands to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …
Celebrity Endorsment Definition
CELEBRITY ENDORSMENT: Having a celebrity endorse your brand is a proven success formula for achieving brand attention and brand lust for marketers. Celebrities whether on stage, rock bands, on the sporting field or the catwalk command the biggest pay checks for their said talent. From this vantage point, Hollywood can be symbolic in terms of all forms of entertainment. According …
Nike- A celebrity endorsement success story….
Nike is known around the world for being one of the iconic brands. It was recently ranked as the world’s 31st most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey. In spite of many market man oeuvres (such as the recent merger between Adidas and Reebok), …
Celebrity endorsements – Do’s and Don’ts
Consistency and long-term commitment: As with branding, companies should try to maintain consistency between the endorser and the brand to establish a strong personality and identity. More importantly, companies should view celebrity endorsements as long-term strategic partnership with the brand. Three prerequisites to selecting celebrities: Before signing on celebrities to endorse their brands, companies need to ensure that they …
Nike "Because I want to be like Mike"…
Globally, firms have been juxtaposing their brands and themselves with celebrity endorsers. Some successful ongoing global endorsements are as follows: •Celebrity endorsements have been the bedrock of Pepsi’s advertising. Over the years, Pepsi has used and continues to use a number of celebrities for general market and targeted advertising, including Shaquille O’Neal, Mary J. Blige, Wyclef Jean, and Busta …
Brad Pitt for Tag Heuer
No Brangelina on this one. Just Brad. When Brad Pitt sports a watch like the Tag Heuer Carrera you know women all over the world are swooning over his piece–and I’m referring to the watch. As women faint, men hustle to the store to find a similar item so that they can be as ‘hot’ as Mr. Pitt. Well, they …
Ask not what your endorsements can do for you but what you can do for your endorsements.
A photograph of the late President John Fitzgerald Kennedy is featured in a new worldwide Omega campaign for its Speedmaster chronograph watches. The Swiss brand, part of the Swatch Group, said the connection between the Speedmaster and Kennedy was a natural one. It was during his 1,000 days in office that the US’s first manned space flights took place. On …
Sean Diddy Coombs for Ciroc
October 2007 Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand. Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years. In …
Anne Hathaway for Landcome 2007
After some rumours, it’s official: Anne Hathaway is the new face of Lancôme. Anne hasn’t made a statement yet, but Lancôme president Odile Roujol said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.” …