Brands that walk their talk.
An insight by Andrew Howie
How a brand perceives itself and how its consumers perceive it are often very different. Whilst most big brands try and live their positioning line, most fall short. For example, Toyota sign off their ads with ‘Oh What a Feeling”. I’m not sure if you have driven a Toyota lately, but whilst they are very reliable and cost effective, they do not evoke feelings of excitement. As a result of dropping their MR2 and Celica sports cars in recent years, they have left themselves with a stable of run of the mill sedans, hatches and 4WD’s. Despite the launch of the new Rukus, they build little more desire than to pop on a cardigan. Read the rest of this entry »
The Country to Pop Crossover
A review by Lauren Jane
Taylor Swift has become a household name around the world by writing and recording songs that almost everyone can relate to in one way or another. Her honest songwriting nature has captivated fans and aided in helping her sell over ten million albums worldwide. This is partly due to the fact that she has successfully crossed over from country to pop and thus gained millions more fans in the process.
This crossover has been around for decades, but the current trend we are seeing today seems to be more pop-friendly with hints of country. The result? People by the masses love it. More mainstream pop radio stations can play these hits and the artists gain even more fans from the other side. Whether or not traditional country music lovers agree with this, it’s happening and it’s making a lot of fans happy as well as those big wigs at the labels. Read the rest of this entry »
Life in the extra dimension
An insight by Andrew Howie
I recall vividly the white cardboard glasses that had a red and a blue lens Sitting in a cinema with a bucket of popcorn as objects flew out of the screen at me. It doesn’t seem so long ago does it?
Technology has come on in leaps and bounds. No longer do you need to endure silly white cardboard glasses with different colored lenses. These days, you look silly in think black rimmed Buddy Holly style glasses.
It is interesting to learn that the origins of 3D span all the way back to the late 1800’s around the birth of photography. By the early 1920’s the first 3D movie was available for public viewing. With the growth of television in the 50’s, we saw an increase in the popularity of primitive 3D. Read the rest of this entry »
An insight by Michael MacRitchie
Ok China readers it is official…. Not that this is entirely breaking news but Andy Lau is “officially” the hottest Asian actor. Apparently he now not only ticks all the boxes for Chinese Women but now Western women are also swooning for him…
The movie star came out tops in a survey of 108 Western women living in Shanghai, where respondents were asked to rank Chinese male professionals they would want to marry.
http://www.nigihana.com/forum/gossips/5216-western-women-want-marry-andy-lau.html
Also you will also see that Andy Lau also has “the sperm” Chinese women want the most for their babies….
http://www.chinadaily.com.cn/china/2007-06/30/content_5445732.htm
When Big Ideas Come to town…
An insight by Andrew Howie
Seen by most as the premier film festival on the plant, Cannes is here again. The world’s greatest actors, most beautiful people and movie executives trot along to watch the latest movies. There is a mix of art-house films and big budget productions. The big one this year is with Russell Crowe and Cate Blanchett. The remake of ‘Robin Hood’ is headlining the event. Ably supported by the sequel to the classic ‘Wall Street’. The big draw card at the event is of course the star factor. This year’s event has been judged as having less ‘A-list appeal’ than previous years.
Once all the glitz and glamor of the movie festival winds down and the movie stars go back to their mansions in the hills, the advertising guys roll in. Black tie and ball gowns are replaced with tight jeans and black shirts. People sporting edgy haircuts and even edgier attitudes. Read the rest of this entry »
The Age of Consumption
An insight by Andrew Howie
Our ability to consume content continues to becoming easier. We now have so many different devices at our disposal, we are constantly connected. As news breaks, we are able to read about it. In some cases, even before traditional news outlets have been able to report.
Through such channels as Twitter and other social media platforms, we learn about happenings all over the globe. It may be an earthquake, a bombing or perhaps an award ceremony. Everyone has an opinion and everyone now has the ability to be a journalist.
Whilst it seems to be positive and all good, there are some downsides to all this. There is no regulation of the internet, no matter how hard we try. Information, right or wrong, spreads just as fast. Sometimes, wrong information travels faster. A rumor or misquote is instantly broadcast far and wide for all to see. There are times when stories have broken on the internet and shortly later have been shown to be false. Read the rest of this entry »
An insight by Andrew Howie
With seven world titles and 91 grand prix victories to his name, there is little that Michael Schumacher has not achieved. He has driven for several teams and conquered all who stood up to him. All except one person. Father Time.
It seems that despite having more talent in his little finger than most Formula 1 drivers in their whole body, he just isn’t as fast as he was.
Despite this, there can be no taking away from all that he has achieved in his mind blowing career. Beyond that, he has been integral to the development of many of Ferrari’s game changing road cars. He was integral to the development of the Enzo and more recently the 458 and California. Read the rest of this entry »
An insight by Andrew Howie
It has been touted as the format that will save the game. T20 cricket has come, seen and conquered in recent years. The shorter format of the game, originating from the UK, now offers lucrative deals to the world’s top players. And it is over in less than 3 hours.
So successful has this format become, many top class international players have chosen to retire from longer formats to pursue other business ventures, with the added bonus of lucrative short stint in the sub continent. Some of the top players draw a wage in excess of $1.5 million.
Players of relative domestic obscurity can find themselves thrust in to limelight on the world’s biggest stage before they have enjoyed the honor of playing a test match for their country. The pressure is huge. The admiration from fans is even greater. The Indian crowds can only be described as fanatical. They know who all the players are and how they play.
The IPL has teams owned by successful businesspeople, movie stars and companies. All with the foresight to see that this is a platform that will continue to grow as we become more time poor and more competitive with our disposable time. Read the rest of this entry »
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