An insight by Andrew Howie Head – Andy Murray Each year as Wimbledon comes around, the blow torch gets applied to Andy Murray and the whole of Great Britain pins their hopes on his success. He has managed to get as high in the professional rankings as number 2 in the world, but currently is sitting at 4th. He has …
Strive not to be a success, but rather to be of value. A. Einstein (Picked up this article from the Mailmangroup where CEO Andrew Collins talks about international sports who are successfully breaking into China market and the game plan for doing so) Someone had it right very early – the digital age is now living proof of how a …
Following on from recent discussions about the move away from the traditional TVC towards branded content, a great new campaign has launched for Sony Ericsson. The company was formed in 2001 when Sony brought their technology experience to the table, partnering it with Ericsson’s communications experience. The result was a company capable of building phones that could do much more …
As the days start getting longer and the temperatures begin to rise, summer begins to signal its intents. And with the arrival of summer comes a new series of beer commercials. Within the Australian domestic market, there are three big players. Carlton, VB and Tooheys New. All three go punch for punch each year trying to out-do each other with …
An insight by Michael MacRitchie CHINA’S UGLY BETTY “UGLY WUDI” China — A raft of new Chinese television advertising restrictions have made sponsorship and product placement a strong alternative route to reaching a ballooning consumer market, according to an independent analysts’ report released recently. The series of new TV ad rules put in place in the first quarter of 2010 …
An insight by Michael MacRitchie Tip 1 Understand the spokesperson’s point of view: Many clients will mention to me that a celebrity is a fan of their company’s brand or product. So they assume that the celebrity will want to work with them at a discounted rate (or even free!). It’s important to be savvy in the entertainment industry, as …
An insight by Andrew Howie Burger King had been a traditional advertiser for many years. They had always run similar campaigns and had achieved similar results. Then in 2004 they undertook a radical change in strategy. They launched the ‘Subservient Chicken’ campaign to mark the arrival of the TenderCrisp chicken burger. It was a viral hit and this buoyed them …
An insight by Andrew Howie It is one of the most recognizable brands that exist on this planet. Founded in January 1964 as Blue Ribbon Sports, later changing its name to Nike Inc in 1978, it takes its name from the Greek goddess of Victory. Under the Nike umbrella, there are other brands such as Umbro, Hurley and Converse. Plus …
