An Insight by Lauren Jane Whether you like Ke$ha or think her song, Tik Tok, is commercialized garbage, there is no denying that she has now got herself a smash hit single. Tik Tok hooks in the listener from the very beginning. Her playful and bizarre rapping style is so uniquely different from other pop-artists, and through this, she’s found …
CNN reports that MTV banned Lady Gaga and Beyonce Telephone video; MTV says they didn’t. Monday, CNN reported that MTV pulled a Beyonce and Lady Gaga video because of its sexual and violent content. The music video, Telephone was released Thursday and has had over 13 million views on YouTube. The controversy over the Telephone video has created a ‘net buzz. …
This is an outsiders look into the Chinese Music industry told from the perspective of indie rock band ‘handsome furs’. China Music Radar reports that In September 2009, China based promoter Split Works organized an 8 city Asian tour through China, Hong Kong, Thailand, Vietnam and Singapore. The tour was picked up by CNN, who gave Dan and Lex a …
A review by Andrew Howie Ridin’ down the highway, goin’ to a show. AC/DC are currently touring. Spreading the good word of their new album “Black Ice’, they have stops through Europe, the United States and Australia just to name a mere few. Widely thought of as Rock and Roll pioneers, these guys have sold over 200 million albums. Their …
An insight by Andrew Howie Over the last decade there have been some that have been amazing, and sadly there have been some that have stunk out the stadium. Looking back to one of the more famous reunion tours, the Blues Brothers put the band back together for a cause. They needed to raise money for the orphanage that …
Music Matters, the HK based Asian music conference, is back. Dates are confirmed (26-27 May 2010), MGI attended the last conference “Brands, Bands & Fans” which was an excellent look into the relationship all 3 play together when working nicely together. This time, the first keynote speaker is confirmed (Daniel Ek from Spotify) and they also have a very interesting free …
In a mild upset, Beyonce Knowles, Lady Gaga and Taylor Swift only won most of the awards at the 52nd annual Grammy Awards last night. But they did have to share the stage with a public appearance by Prince and Paris Jackson, who accepted a lifetime achievement award for their late father Michael. Prince thanked God, his family, his father …
MGI Foundation supported George Clooney’s fundraising efforts after the earthquake by donating to “hope for Haiti” cause. We had the pleasure of speaking to Tailor Swift who assisted us with our donation. Overall the event was incredible- Hosted by the Oscar-winning actor George Clooney in Los Angeles and musician Wyclef Jean in New York, the 8 p.m. and broadcast by …
Which Chinese Celebrity Is The Most _______”? I found this article on enoVate web site and I thought that this was a very good article in getting a deeper insight in to what Chinese youth believe which local celebrity is the most..? the complete article can be found here http://enovatechina.com/blog/ or it is also just below if you would like …
In the classical music field, Rolex has been performing with many well-known artists establish a stable connection, from Domingo (Plácido Domingo) to the Yaba Cecilia Bartoli (Cecilia Bartoli), from Li Yundi (Yundi Li) to the Yo-Yo Ma (Yo -yo Ma), as both had a happy co-operation with the Rolex. In the field of contemporary music, jazz days after Diana Krall children …
Got2be Sponsored Avril Lavigne tour of China Background Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk. Objectives To maximize the on site exposure at the different show locations. To market to Avril’s …
BUSINESS CHALLENGE: Chow Tai Fook were looking to expand their business scope and marketing their products to the West. Chow Tai Fook asked Emma Entertainment to help create a strategic framework for their local markets that would clarify the role of each Chow tai Fook brand in music and hence generate more engaging, effective and complementary music marketing solutions. SOLUTION: …
Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …
Objective Strengthen Chivas reputation as being the premier sponsor for international music Develop a program with national scope that can be executed locally; and, Drive more than one million engagements – all via Chivas media Strategy Understanding that Chivas life college students live music, we sought to leverage this natural enthusiasm by creating a promotion that tapped into these passions. …
