Note to western music artists: RE China

An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …

Avoid the most common pitfalls of celebrity endorsements

  By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …

The Celebrity As Product :

News By Paloma Garcia-Forte  I picked this article on ”The New Yorker”.  The article can be found on this link if you click here or it is just below as well. If you’ve been dying to lunch with Mike Tyson before watching his one-man performance from the front row, you may be in luck. IfOnly, a Web site run by the San Francisco …

Justin Timberlake Manager Johnny Wright on Secret Plans Around ‘20/20 Experience;

News by Justine GOLDZAHL I picked this article on  “BillboardBiz”.  The article can be found on this link if you click here or part of it is just below as well. Justin Timberlake has a rare ability to seem to be everywhere without actually being in that many places. In a way, the marketing around his new album, The 20/20 Experience – …

Change in culture in wake of Rihanna T-shirt lawsuit case.

  I picked this article up from Liverpool Daily post- the complete article can be found if you click here or just below as well; RETAILERS using celebrity endorsements to promote their products have been bolstered by  a series of court judgments, a Liverpool-based commercial lawyer has claimed. Cases like pop star Rihanna’s recent lawsuit against Topshop for the unauthorized use …

Phantom of the Opera is coming to China!

News by Michael MacRitchie MGI Entertainment and W Squared Live today announced a commercial partnership in conjunction with The Phantom of the Opera’s Shanghai run from December 3rd 2013 to January 26th 2014. Acting on behalf of the production, MGI Entertainment will be responsible for business partnerships connecting major brands with unique and powerful opportunities, guaranteed to “send shivers down your spine.” …

Why Entertainment Can Be Better Than Sport….

I picked this article up from Waterfront Marketing where Sean Pickwell shares his insight into the controversial issue of ‘why entertainment can be better than sport’. The complete article can be found on Waterfront page here Or if you read on…the article is below as well; I struggled with writing this article as we have developed strategies, and partnered many big …

Watch for ‘Consumer Cues’ to stay relevent

Insight by Andrew Collins I found this article up from Mailman Group website where CEO Andrew Collins makes some interesting points about brands staying relevant the article can be found here; http://www.mailmangroup.com/2011/12/watch-for-consumer-cues-to-stay-relevent/ If you keep reading it is here as well… How many brands closely watch ‘consumer cues’ to drive brand decisions? After all it’s the consumers whom actually create …

Sponsorship can result in powerful marketing

  An insight by Michael MacRitchie Sponsorship is one of the fastest growing forms of marketing globally. So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for ‘high impact branding’, heightened consumer engagement and a way to bring to life a brands DNA.  This leads to distinct marketing and competitive advantages, as well …

Will.i.am, U.S. State Dept. to Back Beijing Concert

News by Michael MacRitchie BEIJING — The Black Eyed Peas’ will.i.am is heading back to China in support of the Obama Administration’s 100,000 Strong initiative, designed to boost the number of American students studying in China, for a concert announced for later this year. The U.S. State Dept. said that following a meeting with Secretary of State Hillary Clinton, will.i.am …

Tips when looking for sponsorship in China

An insight by Michael MacRitchie You are organizing a big event. It can be an a charity fundraiser or a rock festival or a film project. To organize any event or produce any entertainment you require sponsorship money. And where will the money come from? It comes mostly from brands and corporate who are interested in aligning with the entertainment …

‘weighing up if a celebrity is right for your brand’ value

An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …

Luxury Brands & Celebrities:

An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …

Ke$ha – Behind the Glitter

An Insight by Lauren Jane Whether you like Ke$ha or think her song, Tik Tok, is commercialized garbage, there is no denying that she has now got herself a smash hit single. Tik Tok hooks in the listener from the very beginning. Her playful and bizarre rapping style is so uniquely different from other pop-artists, and through this, she’s found …

Lady Gaga and Beyonce Telephone video (a little racy!)

CNN reports that MTV banned Lady Gaga and Beyonce Telephone video; MTV says they didn’t. Monday, CNN reported that MTV pulled a Beyonce and Lady Gaga video because of its sexual and violent content. The music video, Telephone was released Thursday and has had over 13 million views on YouTube. The controversy over the Telephone video has created a ‘net buzz. …

Chinese Music Scene?

This is an outsiders look into the Chinese Music industry told from the perspective of indie rock band ‘handsome furs’. China Music Radar reports that In September 2009, China based promoter Split Works organized an 8 city Asian tour through China, Hong Kong, Thailand, Vietnam and Singapore.  The tour was picked up by CNN, who gave Dan and Lex a …