A insight from Michael MacRitchie To follow on from Andrew Howie’s piece on the FIFA world cup, I would like to turn the readers attention to China… Here in Shanghai one of the biggest TV networks CCTV (China Central Television) has won the rights to broadcast the World Cup and is now blowing the whistle for bids on advertising slots …
An Insight by Andrew Howie We are on the verge of a huge groundswell. We are under 100 days to the FIFA World Cup in South Africa. With that comes some amazing, and very expensive advertising. Every celebrity with an endorsement gets rolled out to be the backbone of brand campaigns. This leads to a huge amount of noise but …
An opinion piece by Andrew Howie Sports stars are in the entertainment industry. They compete against musicians, artists, opera singers and even clowns…. They compete for the disposable income of the masses. Why do we think they can be anything more than this? I find this idea of them being role models profoundly crazy. I believe that somewhere along the way …
An insight by Andrew Howie There is no secret in the fact I love sport. And by sport I mean all sport. If there are 2 people going head to head at anything, I’m in. If you asked me to choose between the Winter and Summer Olympics, my answer would be – ‘no dice’. I love them both equally. I …
I found this article on Octagon first Call site which I think is quite interesting… In honor of Tiger Woods’ first public statement since his Thanksgiving Day scandal, we’ve taken a look back at four past stars who’ve previously struggled through controversy and become marketable again. Charles Barkley: A little over a year ago, the former NBA star was arrested for …
CLEVELAND – LeBron James is now shooting with a Golden Arch. The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. …
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …
Tiger Woods has not been seen in a TV ad since Nov. 29, according to Bloomberg. The not-surprising news indicates that Woods’ deals with endorsers are in a state of disarray, with advertisers unable to capitalize on them. And it’s a strong indicator that Woods will have extreme difficulty replacing them as clients, as the number of “mistresses” linked to him …
Nike is known around the world for being one of the iconic brands. It was recently ranked as the world’s 31st most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey. In spite of many market man oeuvres (such as the recent merger between Adidas and Reebok), …
Ok ladies- We have uploaded all of Cristiano Ronaldo’s images for your perusal- I think what you are thinking- This guy does a “great blue steal” reminiscent of our favorite male model Derek Zoolander Cristiano Ronaldo will be the new official worldwide spokes model for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010. The 24-year-old Portuguese soccer player who plays for Spanish club Real …
httpv://www.youtube.com/watch?v=gbEvw2G2glw
Objective Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company) Strategy Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia. Design an interactive video game with Touch media where consumers receive all the necessary and …
Globally, firms have been juxtaposing their brands and themselves with celebrity endorsers. Some successful ongoing global endorsements are as follows: •Celebrity endorsements have been the bedrock of Pepsi’s advertising. Over the years, Pepsi has used and continues to use a number of celebrities for general market and targeted advertising, including Shaquille O’Neal, Mary J. Blige, Wyclef Jean, and Busta …
