MGI LAUNCHES ULTIMATE EXPERIENCES- IN CHINA!

News By Michael MacRitchie MGI Entertainment has just announced the launch of a new business unit called “Ultimate Experiences” A service for VIP’s who are looking for access to the most sought after  events, award shows, experiences & film premieres- We are now in a position to offer you exclusive VIP access to 50 unique experiences including;  the Grammy’s, Hollywood film …

Louis Vuitton taps Muhammad Ali

News by Michael MacRitchie Muhammad Ali has been revealed as the latest star of Louis Vuitton’s ‘Core Values’ campaign.  Ali, who was crowned ‘Sportsman of the Century’ by Sports Illustrated in 1999, was photographed by Annie Leibovitz at his home in Arizona, watching one of his grandsons who wears a pair of boxing gloves. The tagline reads: “Some stars show you the …

Turn that weakness into a strength….

An insight by Michael MacRitchie Military strategist, Sun Tze, (pictured) said that “if you know yourself and your enemy you can fight a hundred battles and score a hundred victories”.  “Business” really is the name given to the war fought by organizations and brands .   Marketing strategist, Jack Trout, wrote that you should simply think of your competitors as “The …

Sport Sponsorship

Insight by Michael MacRitchie Sponsorship: Sponsorship offers brands/companies or advertisers a viable alternative to conventional advertising. This can take the form of a  sport tournament, an event property, a  music festival or a TV production  or any entertainment property and can send or cement a brand message in a much subtler, long-lasting manner than a 30-sec promo spot. Sport Sponsorship: …

Luxury Brands & Celebrities:

An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …

Effective use of Celebrity endorsement – Part 4

An insight by Andrew Howie Head – Andy Murray Each year as Wimbledon comes around, the blow torch gets applied to Andy Murray and the whole of Great Britain pins their hopes on his success. He has managed to get as high in the professional rankings as number 2 in the world, but currently is sitting at 4th. He has …

US Sports lead with value….sucess follows

Strive not to be a success, but rather to be of value. A. Einstein (Picked up this article from the Mailmangroup where CEO Andrew Collins talks about international sports who are successfully breaking into China market and the game plan for doing so) Someone had it right very early – the digital age is now living proof of how a …

Nike. Changing the way we run.

An insight by Andrew Howie It is one of the most recognizable brands that exist on this planet. Founded in January 1964 as Blue Ribbon Sports, later changing its name to Nike Inc in 1978, it takes its name from the Greek goddess of Victory. Under the Nike umbrella, there are other brands such as Umbro, Hurley and Converse. Plus …

Men in Black

An insight by Andrew Howie With just over a year to go until the 2011 RWC in New Zealand, the home nation is executing a familiar script. Over the past fortnight they have given the reigning world champions a hiding in the Tri Nations tournament. They have done so with conviction and with great sense of purpose. They appear so …

Computer says no…

An insight by Andrew Howie Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy. As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire …

Here comes the bandwagon

An insight by Andrew Howie With the FIFA World Cup kicking off this week, the time is ripe for the bandwagon to rattle into action. There is no better time to start brushing up on your lingo and working on your outfit. Not to mention annoying all those around you with your new found passion for the sport. The bandwagon …

The old grey mare- she an’t what she she used to be…

An insight by Andrew Howie With seven world titles and 91 grand prix victories to his name, there is little that Michael Schumacher has not achieved. He has driven for several teams and conquered all who stood up to him. All except one person. Father Time. It seems that despite having more talent in his little finger than most Formula …

Razzle Dazzle Cricket

An insight by Andrew Howie It has been touted as the format that will save the game. T20 cricket has come, seen and conquered in recent years. The shorter format of the game, originating from the UK, now offers lucrative deals to the world’s top players. And it is over in less than 3 hours. So successful has this format …

The addiction that rocked Storm

By Andrew Howie Turning our readers attention to Australia and a recent scandal with one of the major league clubs. When the police look to take down a drug ring, they don’t look to pin it on the mid-weight dealer. They look to go all the way to the top. Because, if you take down the top, then you ultimately …

Star power; can it bring the star community?

-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’.  For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …

World Cup- China advertising is starting to heat up.

A  insight from Michael MacRitchie To follow on from Andrew Howie’s piece on the FIFA world cup, I would like to turn the readers attention to China… Here in Shanghai one of the biggest TV networks CCTV (China Central Television) has won the rights to broadcast the World Cup and is now blowing the whistle for bids on advertising slots …