Stars Sing, Speak and Answer Phones for Haiti
MGI Foundation supported George Clooney’s fundraising efforts after the earthquake by donating to “hope for Haiti” cause. We had the pleasure of speaking to Tailor Swift who assisted us with our donation.
Overall the event was incredible- Hosted by the Oscar-winning actor George Clooney in Los Angeles and musician Wyclef Jean in New York, the 8 p.m. and broadcast by MTV.
Among the stars who performed were Justin Timberlake, Taylor Swift, Madonna, Bruce Springsteen, Beyoncé, Stevie Wonder, Jennifer Hudson, Mary J. Blige, Shakira, Alicia Keys, Dave Matthews, Jay-Z, Rihanna and Coldplay.
While Ben Stiller, Meryl Streep, Muhammad Ali, Will Smith, Brad Pitt, Robert Pattinson, and former president Bill Clinton made appearances. Read the rest of this entry »
Megan Fox is the new face for Armani underwear
The sultry and sexy actress Megan Fox 23, is stripping down to her underwear in the name of fashion.
The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world.
These Promotional shots released recently show the brunette posing in underwear, mini skirts and tight shirts. The advertising campaigns were shot on location in Los Angeles by fashion photographers Mert Alas and Marcus Piggott.
Designer Giorgio Armani said: “Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”
Star Power in China
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top 10 Chinese celebrities, which surveys the who’s who of China to rank them based on personal income, public influence, internet reach and commercial value. •Thanks to Olympics fervor, sports stars were especially represented this year, with four of the five top spots belonging to athletes. The rankings and Forbes’ reasonings below: Read the rest of this entry »
Tiger Woods: What does this mean for his Sponsorships & Endorsments?
Tiger Woods has not been seen in a TV ad since Nov. 29, according to Bloomberg. The not-surprising news indicates that Woods’ deals with endorsers are in a state of disarray, with advertisers unable to capitalize on them.
And it’s a strong indicator that Woods will have extreme difficulty replacing them as clients, as the number of “mistresses” linked to him rose to 11. The harem includes such advertising-unfriendly characters as porn star Joslyn James(pictured), a restaurant waitress who likes rough sex in parking lots, and a woman who arranges affairs for the golfer, according to Deadspin.
Previously, Woods could have expected to take the Michael Phelps route. After the swimmer was photographed smoking a bong, he returned to the advertising scene about eight months later.
All of that is now in jeopardy. Read the rest of this entry »
According to David Schwab, vice president and managing director of Octagon First Call, a celebrity-marketing arm of Interpublic,
Each new year brings a fresh crop of Hollywood starlets. Whether they’re new to the industry or on the verge of a breakout year, below are five faces to watch in 2010. The complete list can be found here
http://www.octagonfirstcall.com/celebrityconsulting/Blog/
or it is also updated below as well…
Amanda Seyfried – Already a star on the rise with her role opposite Meryl Streep in Mamma Mia and Showtime’s Big Love. Seyfried’s newest film, Dear John, hits theaters in February, followed by Letters to Juliet (with Vanessa Redgrave) and A Woman of No Importance in 2011.
Zoe Saldana – At 31, Saldana is not new to Hollywood but the past few months have brought her new found success. With leads in two of last year’s biggest blockbusters, Star Trek and Avatar, Saldana is making a name for herself as a powerful and intelligent actress. Her latest deal the newest face of an Avon fragrance, Eternal Magic, cements her place among Hollywood beauties.
Saoirse Ronan – Ronan played a young Keira Knightley in the 2007’s Oscar-winning film, Atonement, but she is quickly becoming a leading lady. She stars in Peter Jackson’s much anticipated film The Lovely Bones out tomorrow, followed by The Way Back (with Ed Harris and Colin Farrell).
Carey Mulligan – Up for a Best Actress Golden Globe for her role in “An Education,” Mulligan is not slowing down in 2010. Her upcoming roles include Never Let Me Go (with Keira Knighley) and Wall Street 2. Not to mention a growing romance with fellow actor, Shia LaBeouf.
Lea Michele – A Broadway veteran at 23 years old, Lea Michele is proving to be a triple-threat in her role as Rachel Berry on Fox’s hit TV show Glee, for which she earned a Golden Globe nomination. Follow her on twitter @msleamichele to get the latest news direct from her.
Obama-A Celebrity or Politician? How the entertainment world got Obama elected and; what does it mean now?
The US was desperate for something different after eight years of a Republican president who many say was one of the worst ever. At the end of his term, George W. Bush left the country with a major deficit, on the verge of financial collapse and mired in two wars, one of which he deftly manipulated the media to initiate. The lie that Iraq had weapons of mass destruction has to go down as one of the biggest media manipulations in the history of the media.It has been a long debated question whether Barack Obama is more of a politician or a celebrity. As a presidential candidate, he has come under heavy fire for his celebrity status. Seeing that all presidential candidates are under the merciless eye of both tabloid reporters and political columnists, the question is whether he has really earned this dubious reputation — and whether it matters. Read the rest of this entry »
Found this article on http://enovatechina.com/blog/
enoVate is an insights and design firm located in Shanghai. Enovate combines youth insights and provide some creative ways for brands to foster relationships with the youth. They cover Chinese celebrities on the link below
http://enovatechina.com/blog/category/celebrities-in-china/
& we have also included here as well- Enjoy!
Unlike in the West, celebrity endorsements are not seen as “selling out” but are actually a positive testament to star status–an endorsement or many means you have “made it.” This positive association with brands and celebrity endorsements results in a ton of money being thrown around to celebrities and multiple questions and studies on how to measure the ROI on these investments. In addition, mega celebrities are playing the game well and are becoming saturated with endorsements. Jay Chou alone has, at some point, endorsed the following global brands, let alone the local brands, Pepsi, Panasonic, Motorola, China Mobile, Colgate, World of Warcraft 3, National Geographic, Metersbonwe, Sprite, and Levis. Read the rest of this entry »
CELEBRITY ENDORSMENT:
Having a celebrity endorse your brand is a proven success formula for achieving brand attention and brand lust for marketers.
Celebrities whether on stage, rock bands, on the sporting field or the catwalk command the biggest pay checks for their said talent.
From this vantage point, Hollywood can be symbolic in terms of all forms of entertainment. According to the BBC News article it also states that “analysis of the past 20 years shows the number of ads featuring celebrities in some way has doubled and now stands at about one in five”. Read the rest of this entry »
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