3 Steps for an E-commerce platform in China
Our strategic partner, the Mailman Group offers brands and organizations a way forward in setting up ecommerce platforms in China.
Tackling China’s online eccomerce market can be a daunting experience. It’s our job at Mailman to ensure this transition is smooth and ultimately successful. Our recent experience tells us the immediate opportunities available through major Chinese online malls such as TaoBao have never been more promising.The following outlines a guide as to the Mailman 3 step process for a successful online eccomerce integration. Read the rest of this entry »
Honda Makes Great Ads
By Andrew Howie
There are brands around the world that as an Ad Guy you just want to work with. Guinness is one. They always do interesting and cool advertising. There are numerous other brands such as Nike and Coke that are on that list too.
My most recent addition is Honda. Having worked with Toyota and Kia before, I have always been keen on cars and keep track of what automotive brands are up to around the globe. Honda have done some great ads in recent years. They have several ads in my top ten favorite of all time.
You would no doubt be familiar with the multi-award winning ‘Cog’ ad. If you are not, then be sure, here it is again.
It is fantastic. It takes all the working parts of a car and puts them to alternate use.
Other impressive work from the brand includes the ‘Impossible Dream’. A montage of Honda products showing the evolution of the brand. This amazing work can be seen here
I can watch this ad over and over again and never get tired of it. It is right up there as the best ad ever for me.
‘Difficult is worth doing’ took the business proposition and brought it to life creatively. 19 sky divers jumped out of a plane to spell out the letters of HONDA. Not easy to do I would imagine, having never tried myself. The results can be seen here http://www.youtube.com/watch?v=hA3GL1mGfCQ
Yet again, another pretty awesome idea.
I came across the most recent work from Honda Australia today. It is an ad for the Honda Jazz and was created by Ogilvy Melbourne. It is titled “Jazz Packing” and at this stage looks like it will just be viral. So I am doing just that. I am sharing it with the world and I hope that you enjoy it as much as I have. There are four episodes to choose form at the moment. The best for mine are the ‘Hipster’ and ‘Rap’ executions. Head here
for the ‘Hipster’ and here for the ‘Rap’ episode.
Yet again, Honda has hit the mark with some fantastic communications.
Computer says no…
An insight by Andrew Howie
Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy.
As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire to adjudicate on run outs. They were able to slow down the broadcast footage to frame-by-frame so as to see if batsmen were out. That has since progressed to Hawkeye, which can predict the path of the ball. This Hawkeye technology has expanded to now feature in a few of the major tennis tournaments, allowing players to challenge a limited number of calls in a set. If you get it right, you keep the challenge. Read the rest of this entry »
The future is your hand
An insight by Andrew Howie
The fact that technology is advancing at a rate of nots is no secret. Devices continue to get smaller and more powerful. And we are reaching an age where if you can dream it, you can do it.
I am not much of a gamer. I love to play the things but my addictive personality means that they are not something I can spend too much time with. I once went through a phase whilst at university that saw me sitting on the couch for around 9 hours a day playing a silly driving game on X-Box. It began to consume my life. Driving round and round the track. Trying to get faster and find ways to improve my lap times.
I was entranced by the reality. The cars looked real. The surroundings just as real. The sounds and the way the cars handled all felt real to me. To hear that racing car drivers practice and learn tracks by using these games came as little surprise to me. Read the rest of this entry »
Life in the extra dimension
An insight by Andrew Howie
I recall vividly the white cardboard glasses that had a red and a blue lens Sitting in a cinema with a bucket of popcorn as objects flew out of the screen at me. It doesn’t seem so long ago does it?
Technology has come on in leaps and bounds. No longer do you need to endure silly white cardboard glasses with different colored lenses. These days, you look silly in think black rimmed Buddy Holly style glasses.
It is interesting to learn that the origins of 3D span all the way back to the late 1800’s around the birth of photography. By the early 1920’s the first 3D movie was available for public viewing. With the growth of television in the 50’s, we saw an increase in the popularity of primitive 3D. Read the rest of this entry »
New breed of “entertainer”
An insight by Andrew Howie
Social media has brought about many new trends. It has also allowed for many heroes to be born and trends to spread globally in the blink of an eye. Think about some of the most viewed clips on Youtube. Evolution of Dance and Keyboard Cat were huge successes as a result of the internet. Brands have launched campaigns solely through the internet, looking for them to go ‘viral’ bringing about notoriety at a fraction of the traditional campaign media cost.
A quick search engine entry shows that Lady Gaga takes up two places in the Top 10 most viewed clips on Youtube of all time. With these clips having a combined viewership if nearly 290 million views, she is a powerhouse when it comes to popularity. Her bizarre and often exaggerated style has led to a mass following around the world. So talented is she, that people have touted her as the next Madonna. Some even claiming her current tour supersedes those standards of live performance set by Madonna. Read the rest of this entry »
Star power; can it bring the star community?
-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships.
First of all – brands in Asia love to have the affiliation with ‘star power’. For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that simply splash the cash and hope that the endorsement will deliver a meaningful result – well that’s simply gambling. Macau is the place for that!
Motorsport is going “green”
An Insight by Andrew Howie
For many years most pretended that global warming was a fad and would not last. But, without admitting that it is actually a problem, most industries have begun making efforts to reduce their foot print.
Some have done so in response to increased government pressures. Others have done so due to increased social pressures. But the automotive industry has done so to ensure its survival. In the last 12 months we have seen to collapse of some of the world’s top car manufacturers. This was due to their inability to remain nimble and to move with the times. People no longer wanted big cars and could no longer afford to buy large tick items. The result was the US government bailing out companies with tax payer money. Read the rest of this entry »
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