News By Paloma Garcia-Forte I picked this article on ”The New Yorker”. The article can be found on this link if you click here or it is just below as well. If you’ve been dying to lunch with Mike Tyson before watching his one-man performance from the front row, you may be in luck. IfOnly, a Web site run by the San Francisco …
Our strategic partner, the Mailman Group offers brands and organizations a way forward in setting up ecommerce platforms in China. Tackling China’s online eccomerce market can be a daunting experience. It’s our job at Mailman to ensure this transition is smooth and ultimately successful. Our recent experience tells us the immediate opportunities available through major Chinese online malls such as …
By Andrew Howie There are brands around the world that as an Ad Guy you just want to work with. Guinness is one. They always do interesting and cool advertising. There are numerous other brands such as Nike and Coke that are on that list too. My most recent addition is Honda. Having worked with Toyota and Kia before, I …
An insight by Andrew Howie Since the birth of sport, players have been complaining about the referees. It seems there is rarely a match where teams are happy with the decisions. In some cases, both teams are fiercely unhappy. As technology has improved, most sports have adopted it in some form or other. Cricket first brought in a 3rd umpire …
An insight by Andrew Howie The fact that technology is advancing at a rate of nots is no secret. Devices continue to get smaller and more powerful. And we are reaching an age where if you can dream it, you can do it. I am not much of a gamer. I love to play the things but my addictive personality …
An insight by Andrew Howie I recall vividly the white cardboard glasses that had a red and a blue lens Sitting in a cinema with a bucket of popcorn as objects flew out of the screen at me. It doesn’t seem so long ago does it? Technology has come on in leaps and bounds. No longer do you need to …
An insight by Andrew Howie Social media has brought about many new trends. It has also allowed for many heroes to be born and trends to spread globally in the blink of an eye. Think about some of the most viewed clips on Youtube. Evolution of Dance and Keyboard Cat were huge successes as a result of the internet. Brands …
-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’. For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …
An Insight by Andrew Howie For many years most pretended that global warming was a fad and would not last. But, without admitting that it is actually a problem, most industries have begun making efforts to reduce their foot print. Some have done so in response to increased government pressures. Others have done so due to increased social pressures. But …
