Stars Sing, Speak and Answer Phones for Haiti

MGI Foundation supported George Clooney’s fundraising efforts after the earthquake by donating to “hope for Haiti” cause.  We had the pleasure of speaking to Tailor Swift who assisted us with our donation. Overall the event was incredible- Hosted by the Oscar-winning actor George Clooney in Los Angeles and musician Wyclef Jean in New York, the 8 p.m. and broadcast by …

Megan Fox is the new face for Armani underwear

The sultry and sexy actress Megan Fox  23, is stripping down to her underwear in the name of fashion. The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani  Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world. These Promotional shots released …

Star Power in China

The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …

Tiger Woods: What does this mean for his Sponsorships & Endorsments?

Tiger Woods has not been seen in a TV ad since Nov. 29, according to Bloomberg. The not-surprising news indicates that Woods’ deals with endorsers are in a state of disarray, with advertisers unable to capitalize on them. And it’s a strong indicator that Woods will have extreme difficulty replacing them as clients, as the number of “mistresses” linked to him …

Jay Chou – An insight from enoVate China

Found this article on http://enovatechina.com/blog/ enoVate is an insights and design firm located in Shanghai.  Enovate combines youth insights and provide some creative ways for brands  to foster relationships with the youth. They cover Chinese celebrities on the link below http://enovatechina.com/blog/category/celebrities-in-china/ & we have also included here as well- Enjoy! Unlike in the West, celebrity endorsements are not seen as “selling out” but …

Cristiano Ronaldo: face for Armani underwear 2010…

Ok ladies- We have uploaded all of Cristiano Ronaldo’s images for your perusal- I think what you are thinking- This guy does a “great blue  steal” reminiscent of our favorite male model Derek  Zoolander Cristiano Ronaldo will be the new official worldwide spokes model for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010. The 24-year-old Portuguese soccer player who plays for Spanish club Real …

Which Chinese Celebrity is the most…?

Which Chinese Celebrity Is The Most _______”? I found this article on enoVate web site and I thought that this was a very good article in getting a deeper insight in to what Chinese youth believe which local celebrity is the most..? the complete article can be found here http://enovatechina.com/blog/ or it is also just below if you would like …

Dianna Krall & Rolex

In the classical music field, Rolex has been performing with many well-known artists establish a stable connection, from Domingo (Plácido Domingo) to the Yaba Cecilia Bartoli (Cecilia Bartoli), from Li Yundi (Yundi Li) to the Yo-Yo Ma (Yo -yo Ma), as both had a happy co-operation with the Rolex. In the field of contemporary music, jazz days after Diana Krall children …

Leonardo DiCaprio and TAG Heuer Partner to Help the Environment

  Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson:     “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG …

The 5 Most Ill-Advised Celebrity Endorsements Ever (US based)

The 5 Most Ill-Advised Celebrity Endorsements Ever Found this article on cracked- this is quite amusing in some ways- always remember when choosing your spokesperson- do plenty of research! http://www.cracked.com By Jeff Greenwell April 16, 2009 426,201

Celine Dion Shanghai concert.

BUSINESS CHALLENGE: Chow Tai Fook were looking to expand their business scope and marketing their products to the West. Chow Tai Fook asked Emma Entertainment to help create a strategic framework for their local markets that would clarify the role of each Chow tai Fook brand in music and hence generate more engaging, effective and complementary music marketing solutions. SOLUTION: …

All About Celebrity Endorsements- Brand Republic

Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …