The 68th annual Golden Globes veered into Cluedo territory last night as the event’s host went missing for nearly an hour. Ricky Gervais‘s absence from the stage, following an opening monologue that drew more gasps than laughs, led excited observers to speculate that the British comic may have been collared backstage and fired … or worse. Gervais opened the live …
An insight by Michael MacRitchie When working with international Celebs in China stick to some basic principals and you will be right on track. Tip 1 Understand the spokesperson’s point of view: Many clients will mention to me that a celebrity is a fan of their company’s brand or product. So they assume that the celebrity will want to work …
I picked up this article from Frances Wang a freelance journalist based in Shanghai. The complete article can be found here and also below…. SHANGHAI, China – The Chinese market – with China surpassing Japan as the world’s second largest economic power in August – has become an important Asian market for big foreign companies. Cosmetics makers, for example, are …
An insight by Michael MacRitchie Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house …
An insight by Andrew Howie Head – Andy Murray Each year as Wimbledon comes around, the blow torch gets applied to Andy Murray and the whole of Great Britain pins their hopes on his success. He has managed to get as high in the professional rankings as number 2 in the world, but currently is sitting at 4th. He has …
An insight by Michael MacRitchie CHINA’S UGLY BETTY “UGLY WUDI” China — A raft of new Chinese television advertising restrictions have made sponsorship and product placement a strong alternative route to reaching a ballooning consumer market, according to an independent analysts’ report released recently. The series of new TV ad rules put in place in the first quarter of 2010 …
An insight by Michael MacRitchie It is not uncommon to switch on the television and be confronted by celebrity after celebrity propounding the virtues of some brand or other. Celebrity advertising has always been popular and a fast growing economy attracts celebrities by the dozen in this space. People are easily influenced and impressed by celebrities, and consider it a …
An insight by Andrew Howie Well established and long standing charities are facing a battle on a new frontier. Whilst they have previously battled to gain your affections and more importantly, your donation, they are now facing a battle against an increasing cluttered segment. Over the last ten years there has been a dramatic increase in the number of registered …
An insight by Andrew Howie Over the years, small screen hits have made their way to the big screen. Many have been successful too and spawned sequels. A great example of this is Mission Impossible. Certainly some of the better work we have seen from Tom Cruise in recent memory. We have two famous franchises hitting the big screen and …
An insight by Michael MacRitchie Ok China readers it is official…. Not that this is entirely breaking news but Andy Lau is “officially” the hottest Asian actor. Apparently he now not only ticks all the boxes for Chinese Women but now Western women are also swooning for him… The movie star came out tops in a survey of 108 Western …
An insight by Andrew Howie Seen by most as the premier film festival on the plant, Cannes is here again. The world’s greatest actors, most beautiful people and movie executives trot along to watch the latest movies. There is a mix of art-house films and big budget productions. The big one this year is with Russell Crowe and Cate Blanchett. …
An insight by Andrew Howie With seven world titles and 91 grand prix victories to his name, there is little that Michael Schumacher has not achieved. He has driven for several teams and conquered all who stood up to him. All except one person. Father Time. It seems that despite having more talent in his little finger than most Formula …
Insight by Andrew Howie There has been a huge growth in the number of ‘foodies’ in recent times. This secretive group of people enjoy going to good restaurants as entertainment and are hard to come by. They are not necessarily looking for expensive nor exclusive. They do however know of all the best places to eat. For them the thrill …
An Insight by Michael MacRitchie China-To understand the widening digital gap between the Chinese state and its people, consider the underground success of the American TV shows “Gossip Girl”, “Lost” & “Prison Break”. Prison Break: There isn’t much about this Fox drama that would suggest a Chinese hit. Shot partly at Joliet Prison in Illinois, the show is an unabashedly …
-Andrew Collins is a leading social media strategist and founder of Mailman Social Media, he also consults to MGI on global entertainment partnerships. First of all – brands in Asia love to have the affiliation with ‘star power’. For the fortunate brands that get this connection right it can rain long term benefits (think……) but for the few brands that …
Denim brand G-Star has released its new ad campaign starring actress Liv Tyler. The campaign was shot by Dutch photographer and director Anton Corbijn for the third time, an artist mainly known for his work for bands including Depeche Mode and Nirvana. G-Star is also Dutch and already successful on European markets but wants to up its ante now, especially …
An Insight by Lauren Jane Whether you like Ke$ha or think her song, Tik Tok, is commercialized garbage, there is no denying that she has now got herself a smash hit single. Tik Tok hooks in the listener from the very beginning. Her playful and bizarre rapping style is so uniquely different from other pop-artists, and through this, she’s found …
An insight by Andrew Howie As a young boy growing up, my wall was covered in posters of women. It seems to be a rite of passage for all males as they negotiate through the mine field that is puberty. Whilst some of these photos were merely old pages from Sports Illustrated calendars or pseudo-famous women from sports mags, there were …
CNN reports that MTV banned Lady Gaga and Beyonce Telephone video; MTV says they didn’t. Monday, CNN reported that MTV pulled a Beyonce and Lady Gaga video because of its sexual and violent content. The music video, Telephone was released Thursday and has had over 13 million views on YouTube. The controversy over the Telephone video has created a ‘net buzz. …
I found this article on http://www.littleredbook.cn which covers insights into Chinese advertsing, marketing and social media. The article is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. I think …
