Which Chinese Celebrity Is The Most _______”? I found this article on enoVate web site and I thought that this was a very good article in getting a deeper insight in to what Chinese youth believe which local celebrity is the most..? the complete article can be found here http://enovatechina.com/blog/ or it is also just below if you would like …
I found this very good article on the enoVate China web page which is a design an insights firm based in Shanghai I found it relevant event and interesting as it speaks about how international style, international models can give Chinese brands international appeal for Chinese youth The complete piece can be found here or if you read on it is also below as …
Jennifer Aniston is posing once again for the Glaceau water brand Smartwater. The Baster star’s ad will be placed in national magazines and a giant billboard over the 405 expressway in L.A. The ad reads, “We’re not ones to sip and tell, but Jen’s pretty into us (and our vapor distilled purity).” Jen isn’t the only hot celeb posing for the …
httpv://www.youtube.com/watch?v=gbEvw2G2glw
In the classical music field, Rolex has been performing with many well-known artists establish a stable connection, from Domingo (Plácido Domingo) to the Yaba Cecilia Bartoli (Cecilia Bartoli), from Li Yundi (Yundi Li) to the Yo-Yo Ma (Yo -yo Ma), as both had a happy co-operation with the Rolex. In the field of contemporary music, jazz days after Diana Krall children …
Academy Award Leonardo Dicaprio teams up with TAG Heuer Watches for the “What Are You Made Of” ad campaign. Earlier this year TAG Heuer announced The “Revolutionary Road” star as its spokesperson: “TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG …
The 5 Most Ill-Advised Celebrity Endorsements Ever Found this article on cracked- this is quite amusing in some ways- always remember when choosing your spokesperson- do plenty of research! http://www.cracked.com By Jeff Greenwell April 16, 2009 426,201
Objective Create a national level of awareness for DELL brand in China during the Olympic year when (Lenovo was the sponsor of the Olympics and Local company) Strategy Develop consumer promotions surrounding the first USA basketball visit to Shanghai playing games against Russia and Australia. Design an interactive video game with Touch media where consumers receive all the necessary and …
Beverage maker Dr Pepper has announced a year-long partnership with game maker Electronic Arts that will let customers who buy marked Dr Pepper packaging download exclusive online content for selected EA games. The brand marketing campaign, which launched on January 8 and will continue through 2010 (with a short hiatus from April through June), will put on-package access codes on …
Got2be Sponsored Avril Lavigne tour of China Background Got2be had worked with Maroon 5 the previous year and had enjoyed great success. Got 2 be saw Avril as the perfect fit for their brand as she is full of attitude & spunk. Objectives To maximize the on site exposure at the different show locations. To market to Avril’s …
Globally, firms have been juxtaposing their brands and themselves with celebrity endorsers. Some successful ongoing global endorsements are as follows: •Celebrity endorsements have been the bedrock of Pepsi’s advertising. Over the years, Pepsi has used and continues to use a number of celebrities for general market and targeted advertising, including Shaquille O’Neal, Mary J. Blige, Wyclef Jean, and Busta …
No Brangelina on this one. Just Brad. When Brad Pitt sports a watch like the Tag Heuer Carrera you know women all over the world are swooning over his piece–and I’m referring to the watch. As women faint, men hustle to the store to find a similar item so that they can be as ‘hot’ as Mr. Pitt. Well, they …
BUSINESS CHALLENGE: Chow Tai Fook were looking to expand their business scope and marketing their products to the West. Chow Tai Fook asked Emma Entertainment to help create a strategic framework for their local markets that would clarify the role of each Chow tai Fook brand in music and hence generate more engaging, effective and complementary music marketing solutions. SOLUTION: …
A photograph of the late President John Fitzgerald Kennedy is featured in a new worldwide Omega campaign for its Speedmaster chronograph watches. The Swiss brand, part of the Swatch Group, said the connection between the Speedmaster and Kennedy was a natural one. It was during his 1,000 days in office that the US’s first manned space flights took place. On …
Found this article on- interesting read http://www.brandrepublic.com/News/789570/About-Celebrity-endorsements/ Chances are, two weeks ago you hadn’t even heard of Hong Kong singer/actor, Edison Chen. Now, thanks to the internet and a healthy dose of amoral curiosity, you’ve probably seen a bit too much of him.The speed of ‘Edisongate’ has left Asia’s marketing industry baffled. In response, brands such as Pepsi, EPS and …
Objective Strengthen Chivas reputation as being the premier sponsor for international music Develop a program with national scope that can be executed locally; and, Drive more than one million engagements – all via Chivas media Strategy Understanding that Chivas life college students live music, we sought to leverage this natural enthusiasm by creating a promotion that tapped into these passions. …
October 2007 Rapper and fashion maven P.Diddy (real name: Sean Combs) is involved in a major deal with Ciroc Vodka to promote and redevelop the entire brand. Diddy, 37, would be looking at 50% of the profits for his efforts to increase product awareness. If things go as planned, that could easily translate into $100 million over the next few years. In …
After some rumours, it’s official: Anne Hathaway is the new face of Lancôme. Anne hasn’t made a statement yet, but Lancôme president Odile Roujol said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008.” …
