A Taste for the High Life

An insight by Andrew Howie Coming from a family of talented actors, it is little surprise that Charlie Sheen has managed to forge such a successful career for himself. Charlie, born Carlos Irwin Estevez in 1965, has Platoon, Wall Street and Major League to his credit as well as several movies of varying success. His most recently Academy Award nomination …

Blame it on the Happy Meal

An opinion piece by Andrew Howie We continue to read stories in the press about obesity. Adults are getting fatter. Kids are getting fatter. Even our domesticated pets are getting fatter. But in typical new age fashion, none of us are prepared to wear the blame ourselves but rather we need to deflect that blame on to others. And in …

The Halo Effect

An insight by Andrew Howie A worldly gentleman but he name of Edward Thorndike was the first person to support the theory all the way back in 1920. The way he supported it was quite deep and complicated. It a modern day marketing sense, the Halo effect is far more straight forward. It speaks to how the positive features of …

Effective use of Celebrity endorsement – Part 4

An insight by Andrew Howie Head – Andy Murray Each year as Wimbledon comes around, the blow torch gets applied to Andy Murray and the whole of Great Britain pins their hopes on his success. He has managed to get as high in the professional rankings as number 2 in the world, but currently is sitting at 4th. He has …

Sony – Product Testing Institute

Following on from recent discussions about the move away from the traditional TVC towards branded content, a great new campaign has launched for Sony Ericsson. The company was formed in 2001 when Sony brought their technology experience to the table, partnering it with Ericsson’s communications experience. The result was a company capable of building phones that could do much more …

Beer Wars

As the days start getting longer and the temperatures begin to rise, summer begins to signal its intents. And with the arrival of summer comes a new series of beer commercials. Within the Australian domestic market, there are three big players. Carlton, VB and Tooheys New. All three go punch for punch each year trying to out-do each other with …

Nike. Changing the way we run.

An insight by Andrew Howie It is one of the most recognizable brands that exist on this planet. Founded in January 1964 as Blue Ribbon Sports, later changing its name to Nike Inc in 1978, it takes its name from the Greek goddess of Victory. Under the Nike umbrella, there are other brands such as Umbro, Hurley and Converse. Plus …

Effective use of Celebrity endorsement – Part 3

An insight by Andrew Howie BMW – The Hire Some people may know him from “The International”, whilst others may know him from “Duplicity”. But millions of people around the world know Clive Owen as “The Driver”. “The Driver” is an 8 part series of short films, all produced for the internet, that have been directed by world famous directors. …

Men in Black

An insight by Andrew Howie With just over a year to go until the 2011 RWC in New Zealand, the home nation is executing a familiar script. Over the past fortnight they have given the reigning world champions a hiding in the Tri Nations tournament. They have done so with conviction and with great sense of purpose. They appear so …

The future is your hand

An insight by Andrew Howie The fact that technology is advancing at a rate of nots is no secret. Devices continue to get smaller and more powerful. And we are reaching an age where if you can dream it, you can do it. I am not much of a gamer. I love to play the things but my addictive personality …

Feminism delivered in fabulous heels

An insight by Andrew Howie Over the years, small screen hits have made their way to the big screen. Many have been successful too and spawned sequels. A great example of this is Mission Impossible.  Certainly some of the better work we have seen from Tom Cruise in recent memory. We have two famous franchises hitting the big screen and …

Here comes the bandwagon

An insight by Andrew Howie With the FIFA World Cup kicking off this week, the time is ripe for the bandwagon to rattle into action. There is no better time to start brushing up on your lingo and working on your outfit. Not to mention annoying all those around you with your new found passion for the sport. The bandwagon …

Life in the extra dimension

An insight by Andrew Howie I recall vividly the white cardboard glasses that had a red and a blue lens Sitting in a cinema with a bucket of popcorn as objects flew out of the screen at me. It doesn’t seem so long ago does it? Technology has come on in leaps and bounds. No longer do you need to …

An Army of Black Shirts…

A review by Andrew Howie Ridin’ down the highway, goin’ to a show. AC/DC are currently touring. Spreading the good word of their new album “Black Ice’, they have stops through Europe, the United States and Australia just to name a mere few. Widely thought of as Rock and Roll pioneers, these guys have sold over 200 million albums. Their …