Plate for a Mate Launches Australia’s First AR Cookbook to Support Mental Health

Michael MacRitchie Sydney, March 26, 2025 Plate for a Mate, Australia’s first Augmented Reality (AR) cookbook, is set to revolutionize the way we connect through food while supporting a critical cause—mental health in rural communities. Bringing together some of Australia’s top chefs, food lovers, and changemakers, this unique cookbook is more than just a collection of recipes. It integrates cutting-edge …

D’Orsogna Smallgoods & Silvia Colloca Make Weeknights Deliciously Italian

Hilary Chin Sydney, 5 August 2024 Busy weeknights no longer mean sacrificing delicious, authentic Italian cuisine. D’Orsogna Smallgoods, Australia’s leading producer of premium deli meats, has joined forces with the renowned chef, author, and television presenter Silvia Colloca. Together, they demonstrate how high-quality ingredients can elevate any mealtime into a memorable culinary experience. In the captivating advertisement, launched across digital, …

Sukin’s Sunset Cruise Unveils AquaBoost 3D Range, Raising $40,000 for Greening Australia

Hollywood’s Adrian Grenier champions youth in environmental advocacy Sydney, Australia – July 29, 2024 Australia’s leading natural skincare brand, Sukin, marked the debut of its innovative AquaBoost 3D range with an exclusive sunset cruise on the iconic Sydney Harbour on 23 July, 2024. Embracing a serene blue and white theme, the event featured Hollywood star and environmental activist Adrian Grenier …

Tom Brady Australia tour announced the Literal GOAT, is Coming to Australia For One Night Only

Seven-time NFL world champion, Tom Brady, is officially heading Down Under. The Crown has announced An Evening with Tom Brady, a one-night-only speaking event with the multi-time MVP winner set to hit the iconic Palladium in Melbourne on Saturday, 27 January 2024.  According to the event organisers, guests will have a “once-in-a-lifetime” opportunity to hear from the all-conquering quarterback and sporting legend as he shares …

MasterChef Celebrity Sarah Todd to Host Annual Mount William Station Polo Tournament’s Signature Long Lunch

Sydney: 30.08.2023 Victoria, August 30, 2023 — Mount William Station is thrilled to announce the eagerly awaited annual Mount William Station Polo Tournament, scheduled against the picturesque backdrop of the Grampians National Park on October 28th and 29th, 2023. This prestigious event guarantees a weekend filled with grassroots polo excitement, luxurious surroundings, and the culinary mastery of celebrated MasterChef celebrity and …

Anthogenol / Ian Thorpe

Sydney: 12.05.2022 Teaming up with Australian swimming Olympian Ian Thorpe, Anthogenol®️ brings its 70 years of research and work with antioxidants to everyday Australians to support general health and wellbeing. A global pandemic has enabled people to slow down and pay attention to their body by regularly exercising and taking supplements to maintain their physical health, suggesting a collective movement …

China’s Bizarre Celebrity Nicknames

From The Beijinger by Katie Coy It’s a common practice in China to give Western celebrities nicknames that don’t always match up with their given names. Sometimes this will be a play on the transliteration of the celebrity’s real name or a reflection on the celebrity’s reputation. Some of these nicknames can be pretty hilarious or just straight up insulting, …

How to Leverage Celebrities in the Digital Era

by Erin Leonard Partnering with celebrities to sell a product, also known as celebrity marketing, isn’t a new concept — but it can be considered a characteristic of modern marketing. In celebrity marketing, a company essentially rides on a celebrity’s fame to spread brand awareness. And what makes it so effective is that potential customers see this as a kind of …

Silks Restaurant And Camilla Celebrate Lunar New Year

Combining high fashion and culinary delights, 12 of some of Australia’s top fashion influencers were welcomed by Silks Restaurant Chef de Cuisine, Kar Loong Yee, to celebrate the Lunar New Year in Melbourne with all guests dressed by the iconic fashion brand Camilla. Silks hosted the Lunar New Year banquet within the iconic Mongolian tent, offering an intimate dining experience …

Making Her Story. At age 11 Chloe McCardel couldn’t swim today she will break a world record.

Australian marathon swimming legend, Chloë McCardel, has faced fights that women and girls all over the world face every day. From surviving the psychological depths of an abusive relationship, to courageously battling  Post Traumatic Stress Disorder, Chloë’s story is an inspirational mix of resilience, survival, and triumph over adversity. In under 48 hours, Chloë will  break the World Record for …

“Runaway Royal” High Tea at Crown Sydney

Celebrating the drop of their latest collection “Runaway Royal”, 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, Camilla.  A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming VIP guests …

Homegrown Aussies at Alpha-H strike gold

2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …

How are the pioneers of broccolini adapting to a COVID world?

Article by Ryan Cheng Perfection Fresh has a long history of innovation and adaptation; and in a world currently fighting a pandemic, this foundation has put them in good stead. In the early 90’s, the team at Perfection Fresh was busy exploring the fresh produce of Japan. Wandering through busy farmers’ markets, they stumbled upon what can only be described …

Award-winning NZ Butter maker lands its first grass-fed blocks in Australia

DEC 13   Christmas has come early for Australian butter lovers with the arrival of two new grass-fed butters from New Zealand’s award-winning and much-loved dairy brand, Lewis Road Creamery. The range of grass-fed and traditionally churned butter in Lightly Salted and Unsalted varieties are blended to Lewis Road Creamery’s unique specifications to set a new standard  butter and rival the best …

Wine Tourism: Leveraging KOLs to attract Chinese tourists

An article by Rob Pringle   MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …

China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …