“Runaway Royal” High Tea at Crown Sydney

Celebrating the drop of their latest collection “Runaway Royal”, 15 of Australia’s top Chinese fashion influencers were invited to take part in a vivid and whimsical experience hosted by fashion brand, Camilla.  A rich feast of high fashion and culinary delight, guests were treated to a morning tea at The Tea House located in the recently unveiled Crown Sydney. Welcoming VIP guests …

Homegrown Aussies at Alpha-H strike gold

2020 has been a tough year for everyone across the board, with Covid-19 halting innovation and progress across a number of industries. Which is why it makes Alpha-H and their visionary decision to finally break into China a stroke of genius. Proudly Australian owned and operated, Alpha-H is considered a global leader in corrective and preventive skin care. A culture …

How are the pioneers of broccolini adapting to a COVID world?

Article by Ryan Cheng Perfection Fresh has a long history of innovation and adaptation; and in a world currently fighting a pandemic, this foundation has put them in good stead. In the early 90’s, the team at Perfection Fresh was busy exploring the fresh produce of Japan. Wandering through busy farmers’ markets, they stumbled upon what can only be described …

Award-winning NZ Butter maker lands its first grass-fed blocks in Australia

DEC 13   Christmas has come early for Australian butter lovers with the arrival of two new grass-fed butters from New Zealand’s award-winning and much-loved dairy brand, Lewis Road Creamery. The range of grass-fed and traditionally churned butter in Lightly Salted and Unsalted varieties are blended to Lewis Road Creamery’s unique specifications to set a new standard  butter and rival the best …

Wine Tourism: Leveraging KOLs to attract Chinese tourists

An article by Rob Pringle   MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists” China has the world’s highest number of smartphones and mobile internet users who spend in excess of three hours on their devices every day. Social media platforms such as WeChat, Sina Weibo, live stream …

China’s Celebrity Ambassador Minefield

Luxury brands navigate the risks and rewards of banking on celebrity ambassadors, Alibaba gears up for Singles Day with the launch of China’s largest robotics warehouse, and JD.com apologises for a sexist marketing blunder. Read China Decoded to make sense of the market   Original article was published by Business of Fashion.  MGI Entertainment was interviewed by Casey Hall. The …