Russell James celebrated the release of his new art-work book “ANGELS” with a reception and exhibit, co-hosted by Cindy Crawford and Candice Swanepoel at Stephan Weiss Studio in New York City on Thursday 6th September. The exhibition showcased the latest collection of Russell James photographs, four years after the release of his previous best-seller. The new book, a …
Scarlett Johansson and Samuel L. Jackson are Hollywood’s latest red-carpet envoys to China. They’re among the actors promoting an export from the U.S. — Walt Disney Co. (DIS)’s “Captain America: The Winter Soldier” — at an event at a shopping mall in Beijing today as American movie makers continue to experiment with ways to penetrate the massive Chinese market. Disney is marketing …
News By Paloma Garcia-Forte I picked this article on ”The New Yorker”. The article can be found on this link if you click here or it is just below as well. If you’ve been dying to lunch with Mike Tyson before watching his one-man performance from the front row, you may be in luck. IfOnly, a Web site run by the San Francisco …
News by Justine GOLDZAHL I picked this article on “BillboardBiz”. The article can be found on this link if you click here or part of it is just below as well. Justin Timberlake has a rare ability to seem to be everywhere without actually being in that many places. In a way, the marketing around his new album, The 20/20 Experience – …
News by Justine GOLDZAHL MGI was interviewed by Merle Ginsberg from The Hollywood Reporter. The complete article can be found if you click here or just below; With China’s luxury market hovering at $50 billion (according to Bomoda, a company focused on Chinese luxury consumers), it was only a matter of time before its mighty presence spilled over onto Rodeo Drive and at …
News by Justine GOLDZAHL MGI was interviewed by Jason Chow from The Wall Street Journal. The complete article can be found if you click here or just below; Chinese tour operators have spent the week squiring wealthy tourists from China to fashion shows and shopping sprees around New York, reflecting China’s growing clout among brands seeking to reach new shoppers. …
An article from Red Luxury Western brands have found another way to break into the Chinese market: they are using the most influential Chinese stars to endorse their products. Labels as diverse as McDonald’s and Hugo Boss have benefited from the trend. Chinese celebrities also benefit from doing endorsements as their star power rises with the association. “In the China …
The 68th annual Golden Globes veered into Cluedo territory last night as the event’s host went missing for nearly an hour. Ricky Gervais‘s absence from the stage, following an opening monologue that drew more gasps than laughs, led excited observers to speculate that the British comic may have been collared backstage and fired … or worse. Gervais opened the live …
An insight by Michael MacRitchie CHINA’S UGLY BETTY “UGLY WUDI” China — A raft of new Chinese television advertising restrictions have made sponsorship and product placement a strong alternative route to reaching a ballooning consumer market, according to an independent analysts’ report released recently. The series of new TV ad rules put in place in the first quarter of 2010 …
An insight by Andrew Howie Over the years, small screen hits have made their way to the big screen. Many have been successful too and spawned sequels. A great example of this is Mission Impossible. Certainly some of the better work we have seen from Tom Cruise in recent memory. We have two famous franchises hitting the big screen and …
An insight by Andrew Howie Our ability to consume content continues to becoming easier. We now have so many different devices at our disposal, we are constantly connected. As news breaks, we are able to read about it. In some cases, even before traditional news outlets have been able to report. Through such channels as Twitter and other social media …
By Andrew Howie Turning our readers attention to Australia and a recent scandal with one of the major league clubs. When the police look to take down a drug ring, they don’t look to pin it on the mid-weight dealer. They look to go all the way to the top. Because, if you take down the top, then you ultimately …
Denim brand G-Star has released its new ad campaign starring actress Liv Tyler. The campaign was shot by Dutch photographer and director Anton Corbijn for the third time, an artist mainly known for his work for bands including Depeche Mode and Nirvana. G-Star is also Dutch and already successful on European markets but wants to up its ante now, especially …
March 9th, 2010 An overview by Michael MacRitchie The 82nd Annual Academy Awards was a night of firsts in the famed award show’s history: the first time since 1943 that ten feature films were nominated for Best Picture, the first time a woman won Best director and the first time that product placement was recognized as simply a seamlessly integrated plot …
An insight by Andrew Howie Over the last decade there have been some that have been amazing, and sadly there have been some that have stunk out the stadium. Looking back to one of the more famous reunion tours, the Blues Brothers put the band back together for a cause. They needed to raise money for the orphanage that …
CLEVELAND – LeBron James is now shooting with a Golden Arch. The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. …
The sultry and sexy actress Megan Fox 23, is stripping down to her underwear in the name of fashion. The ‘Transformers’ star has signed on to be the new face and body of Emporio Armani Underwear and Armani Jeans campaigns. The 23-year-old modeling the designer underwear set to appear on billboards in cities across the world. These Promotional shots released …
The celebrity endorsement is a growing staple of advertising on late night Chinese television, magazines, newspapers and billboards. Celebrity-backed products are thought to be an attractive status symbol amongst China’s growing consumer class. Nearly half of China’s prized youth demographic say they like celebrity endorsements, according to a recent study by UPS. Also Forbes has released its list of the Top …
According to David Schwab, vice president and managing director of Octagon First Call, a celebrity-marketing arm of Interpublic, Each new year brings a fresh crop of Hollywood starlets. Whether they’re new to the industry or on the verge of a breakout year, below are five faces to watch in 2010. The complete list can be found here http://www.octagonfirstcall.com/celebrityconsulting/Blog/ or it …
Nike is known around the world for being one of the iconic brands. It was recently ranked as the world’s 31st most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey. In spite of many market man oeuvres (such as the recent merger between Adidas and Reebok), …
