An insight by Nakhim Seng With the China influencer economy reaching over $15.5 billion this year, KOLs have become an excellent go-between for a brand and their customers if a campaign is planned and managed properly. Let’s say you’ve already chosen an influencer that fits your brand’s image and message perfectly. The most difficult part is not to mess it …
An Insight by Michael MacRitchie Yes, we know that China can be a very exciting market… China has a flourishing live music scene, with 57% of affluent music fans attending concerts. China’s influence on the global music business is growing, and labels and artist managers from around the world are recognising the potential to engage with a large group of …
News by Laura Bowman We all know that laughter can heal your mind and body, but did you know that it’s also good for your brand? The benefits of comedy on health have been proven for years. It’s a known fact that laughing can lower your blood pressure, reduce stress hormone levels, and lengthen your whole lifespan. When you attach …
News By Laura Bowman What if I told you your favorite childhood hero was just a figure for government propaganda? If you ever idolized Superman, Captain America, or Rocky Balboa, I hate to break it to you – this may be the case. For as long as TV and movies have existed they have been used to influence the ideas …
If the advertising industry were a family, branded content would be the overbearing mother-in-law.
News by Laura Bowman SHANGHAI (May 22nd 2015) –JORYA hosted Jessica Alba as the distinguished guest of their fashion show, “Reflection New York”. The iconic fashion enterprise debuted its new line as Mrs. Alba enjoyed the innovative, industrial display and mingled with local celebrities. JORYA was founded in 1992 and is now widely recognized as an elegant and unique female clothing …
An insight by Michael MacRitchie Would you ask your accountant to perform legal work? Would you ask your lawyer to perform dental procedures? The answer is obviously “no”. You work with specialists to execute specialist tasks…. Every agency can do anything their client asks right? Most agencies will try and get as much work out of their client as …
By Michael MacRitchie The power of a Celebrity’s influence is something every single brand that wants to excel in the market should be aware of and fully utilizing to it’s maximum capacity. Celebrity branding and advertisements are absolutely one of the best paths to differentiate your brand and product from the others as well as capturing the customer’s attention …
An Insight from Michael MacRitchie From the first lullaby sung to us as babies, music provides the “soundtrack” of our lives. So much so that I think many of us take it for granted — just as we do the soundtrack of a film, which we often hear without listening to it. That is, we enjoy the film without realizing …
News By Paloma Garcia-Forte I picked this article on ”The New Yorker”. The article can be found on this link if you click here or it is just below as well. If you’ve been dying to lunch with Mike Tyson before watching his one-man performance from the front row, you may be in luck. IfOnly, a Web site run by the San Francisco …
News by Justine GOLDZAHL I picked this article on “BillboardBiz”. The article can be found on this link if you click here or part of it is just below as well. Justin Timberlake has a rare ability to seem to be everywhere without actually being in that many places. In a way, the marketing around his new album, The 20/20 Experience – …
News by Justine GOLDZAHL MGI was interviewed by Merle Ginsberg from The Hollywood Reporter. The complete article can be found if you click here or just below; With China’s luxury market hovering at $50 billion (according to Bomoda, a company focused on Chinese luxury consumers), it was only a matter of time before its mighty presence spilled over onto Rodeo Drive and at …
News By Inusa Dawunda Jr. Come November 24, the eyes of boxing fans will be trained on the Cotai Arena at the Venetian in Macao, the venue for what organizers say will be the biggest professional boxing match ever held in China. Top Rank is promoting the “Clash in Cotai” with boxing superstar Manny Pacquiao fighting Mexican-American Brandon Rios in the …
News by Justine GOLDZAHL MGI was interviewed by Jason Chow from The Wall Street Journal. The complete article can be found if you click here or just below; Chinese tour operators have spent the week squiring wealthy tourists from China to fashion shows and shopping sprees around New York, reflecting China’s growing clout among brands seeking to reach new shoppers. …
News by Justine GOLDZAHL I picked this article on “The Atlantic” which looks at Chinese regulatory control on popular entertainment singing competitions. The article can be found on this link if you click here or it is just below as well. Last year, the popular television show The Voice of China dominated chatter on social media, edging out the case of Bo Xilai, a political …
I picked this article up from Liverpool Daily post- the complete article can be found if you click here or just below as well; RETAILERS using celebrity endorsements to promote their products have been bolstered by a series of court judgments, a Liverpool-based commercial lawyer has claimed. Cases like pop star Rihanna’s recent lawsuit against Topshop for the unauthorized use …
News By Michael MacRitchie MGI Entertainment has just announced the launch of a new business unit called “Ultimate Experiences” A service for VIP’s who are looking for access to the most sought after events, award shows, experiences & film premieres- We are now in a position to offer you exclusive VIP access to 50 unique experiences including; the Grammy’s, Hollywood film …
News by Michael MacRitchie I picked this article up from NY Mag where journalist Kevin Roose talks about an interesting new partnerhip between Samsun and Jay Z. The rest of the article can be found here Or down below if you keep reading. It used to be that beverage companies, shoe brands, and clothing lines were the bread and …
News by Michael MacRitchie MGI Entertainment and W Squared Live today announced a commercial partnership in conjunction with The Phantom of the Opera’s Shanghai run from December 3rd 2013 to January 26th 2014. Acting on behalf of the production, MGI Entertainment will be responsible for business partnerships connecting major brands with unique and powerful opportunities, guaranteed to “send shivers down your spine.” …
I picked this article up from business 2 community where Michael Smith refers to the growing trend of Western Celebrities joining Chinese social media platforms. The article can be found here or just below if you keep reading. China. One of the last remaining major frontiers of social media. And there are legitimate reasons for that. Not only is there an obvious …
